Real Estate

Coldwell Banker Residential expands support network

By From page HS7 | September 13, 2013

SACRAMENTO — Coldwell Banker Residential Brokerage, Northern California’s leading real estate service company, announced today that it has expanded its marketing support team with the hiring of Heather Tornincasa as the new Sacramento/Tahoe regional marketing manager as well as a dozen marketing coordinators to be placed in each office throughout the area.

The company is responding to the strong demand from home buyers and sellers for premium services in today’s market.

“As the local real estate market improves and sellers expect more for their homes, there is an increasing demand for agents to provide even greater marketing services to their customers,” said Kris Vogt, president of Coldwell Banker Residential Brokerage.  “Our company is ready to meet those expectations and, with our expanded marketing team, we’re providing agents, and their clients, with all the tools necessary for success.”

This is the latest phase of Coldwell Banker Residential Brokerage’s plan to increase the level of marketing support it offers agents.  Locally, the company has built an advertising and marketing partnership with business publication, Comstock’s Magazine.  In addition, a digital division was added to Coldwell Banker’s corporate marketing department to focus on social media and building leads for agents through online resources.

In her new position, Tornincasa will provide personalized training on Coldwell Banker Residential Brokerage’s marketing tools and support to the company’s affiliated agents, and oversee the development and execution of the company’s extensive marketing plan for the Sacramento/Tahoe region.  She will also work closely with the area’s marketing coordinators – staff members in each office who provide one-on-one marketing assistance to agents.
“Bringing Heather on board as our regional marketing manager is a great source of pride for me and Coldwell Banker Residential Brokerage,” said Vogt.  “It’s long been a goal to provide more personalized support to agents and focus on offering the most innovative and expansive marketing tools possible. With Heather’s leadership and our new marketing coordinators, we are accomplishing that.”

Tornincasa was the former director of marketing for Wolfgang Puck Catering, where she was responsible for increasing brand awareness, Web traffic, sales leads and customer acquisition by leading and executing major integrated marketing campaigns.  She also oversaw Web development, designed and optimized Web pages to boost the company’s visibility in search engines, and was responsible for increasing Web traffic and leads.  In addition, she served as the lead sales trainer for Wolfgang Puck and worked in helping its sales team on education and use of the company’s tools and services.

Tornincasa also comes from a real estate family and served as a marketing brand consultant for a small boutique real estate firm in Southern California. She may be reached directly at [email protected] or by calling 916-346-1614.
About Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 57 office locations and more than 3,600 sales associates throughout Northern California.  Last year the company handled 13.5 percent of all dollar volume sold in Northern California, more than double its nearest competitor.  Through its internationally renowned Coldwell Banker Previews program, Coldwell Banker leads the luxury home market in Northern California, representing more than 22 percent of all dollar volume sold of properties over $1 million.

Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT has 725 offices and 41,500 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Holdings Corp., NRT operates Realogy’s company-owned real estate brokerage offices. For more information visit or call 925-771-5285.

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