Horoscope, Wednesday, May 1, 2013

By From page A10 | May 01, 2013

Mercurial May Day

Mercury has a change in tone this May Day, leaving the excitement of Aries for the steady progress of Taurus. In the sign of the bull, the communication master reminds us that he is also the ruler of commerce. (It’s no coincidence that the word “merchant” shares the first four letters of his name.) Money is indeed a clear form of communication.

ARIES (March 21-April 19). Meeting other people’s definition of success can only be a hollow win. Decide what is important to you, and cut out the rest. Then you’ll be well on your way to an outcome that meets your own definition of success.

TAURUS (April 20-May 20). You won’t think about what you want without considering what it takes to get there. Winners take chances. Heroes endure personal risks to help others. VIPs act to make others feel important.

GEMINI (May 21-June 21). Quality products cost more money and are worth the price. Often the manufacturers of these items are willing to let you try before you buy. Take them up on that kind of offer today.

CANCER (June 22-July 22). Because you are emotionally centered and morally grounded, you are likely to make excellent decisions in the days to come. You just might tackle your current challenges without a scintilla of doubt.

LEO (July 23-Aug. 22). Stay calm. Remove yourself from stressors. Go easy. If you get angry, you’ll only get angry again later with yourself for allowing yourself to lose your cool in the first place.

VIRGO (Aug. 23-Sept. 22). The creative urge of yesterday is not going away, though it may be another week before you have all of the resources necessary to execute it properly. Develop your plans on paper.

LIBRA (Sept. 23-Oct. 23). You strive to be articulate — not because you want to sound smart, but because you sense that the strong love you feel would best be communicated with beautiful words, artfully ordered.

SCORPIO (Oct. 24-Nov. 21). Believing something does not automatically make it a fact. You will either do research or you will leave an opening in your line of thinking for proof or disproof.

SAGITTARIUS (Nov. 22-Dec. 21). There’s something you’ve wanted to accomplish for several weeks, but life seems to push back your plans again and again. You’ll have to strengthen your resolve to tackle this.

CAPRICORN (Dec. 22-Jan. 19). You have confidence in your gifts, but you also know that no one has all the answers. This humbles you. You will experience profound connection when you share your wisdom and listen to the wisdom of others.

AQUARIUS (Jan. 20-Feb. 18). You’ll find yourself in a new place without a clear guide after which to model yourself. Observe the people who look like they know what they’re doing. Ask for tips about what’s appropriate.

PISCES (Feb. 19-March 20). You don’t really compete to win. You love the rush of the game. Of course, the rush is always more tangible when you’re winning, which is why you focus so intently today.

TODAY’S BIRTHDAY (May 1). Your work will be highly rated, and there is something even better than winning that comes of this event: You’ll no longer care what others think. You are free to create to your own liking. Memorable social arrangements occur over the next seven weeks. July sees you traveling. Commitments are cemented in September. Cancer and Virgo people adore you. Your lucky numbers are: 39, 4, 44, 19 and 30.

MERCURY IN TAURUS: Whether he’s coming from Aries (as he is now) or making a retrograde approach out of Gemini, Taurus has a stabilizing influence on the communication planet. The down-to-earth qualities of Taurus give a cut-and-dried quality to communication. The saying “put your money where your mouth is” will apply often at this time, as the exchange of money is about as clear a communication device as ever there was.

Tenacity can be virtuous or foolish. In its less auspicious form, it’s called “stubbornness.” Be careful where you apply yourself, because it’s not so easy to back out while Mercury is in Taurus. Most people are slow to decide during this transit, but once the decision is made, they aren’t likely to change it, either.

Taurus is a Venus-ruled station, and the senses come alive when active Mercury visits this part of the sky. If you want to influence others, appeal pleasingly to all of their senses. Leave nothing out. We value congruence while Mercury is in Taurus. There is an irresistible magnetic current that forms when the look, smell, taste, feel and sound of something or someone are sweetly in sync.

CELEBRITY PROFILES: Grammy winner and movie star Tim McGraw is an earthy Taurus who possesses the steadfast style his sign is known for. He may burn up the stage for thousands of adoring fans on a regular basis, but what his fans love about him is that he’s also relatable as a devoted family man and father. McGraw’s natal chart reflects this balance, with the elemental energy of earth, fire, air and water all represented.

If you would like to write to Holiday Mathis, please go to and click on “Write the Author” on the Holiday Mathis page, or you may send her a postcard in the mail. To find out more about Holiday Mathis and read her past columns, visit the Creators Syndicate Web page at


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