I am the oldest of five siblings to be proud to call Ponderosa High School our alma mater. My family has been a part of the local community for 25 years, with my parents being actively involved in several schools in the district as we grew up and called the local community home. We grew up learning to speak our mind, stand by our beliefs and our faith, and stick up for our friends and “good people” in general. I have always been proud to say I hailed from Ponderosa, but recent events make me ashamed to do so.
It has come to my attention that recently a local company who contributes back to the local community and economy, Ammo Depot, has been mistreated by Ponderosa High School and the El Dorado Union High School District, my alma mater.
Ammo Depot recently paid to have an advertisement for their company placed on the Ponderosa High School football field scoreboard, and followed district and school policies in doing so. The advertisement was approved and a contract was made.
After the advertisement was displayed, the district and the school have covered up the advertisement. I am disappointed to hear this, as the education and guidance I received played a role in shaping me into the man I am today, and to hear that something such as what happened to Ammo Depot occurred under the shadow of the Ponderosa pine makes me wonder about the lesson current students will take from this situation, and how they will be shaped by such behavior by their mentors. .
Ammo Depot feels strongly about encouraging other family friendly activities in addition to the shooting sports. They contribute to the local Boy Scout troop, Union Mine Football, Ponderosa’s FFA program, as well as individual students through charitable contributions to programs such as Race Across America. The result of the treatment of them by the school and district could result in losing their support, which would be unfortunate indeed.
The signage that was displayed was paid for by Ammo Depot, designed with guidance from and approved by the school’s official booster, The Bruin Den as well as the district, and then after being installed, was covered up due to what I understand to be a result of a bias by a few administrators.
The advertisement is legal, does not violate any school or district policies, and yet it still was covered up without cause. Ammo Depot is now not only not getting the advertising that they paid for, but are actually seeing the effects of negative advertising as the impression of having the advertisement covered up is one of a vendor being in distress or unable to live up to their side of the contract they signed. The reality of course, is that the district and the school are the parties violating the terms of the contract as I understand it.
I urge Principal Garrett and the district to reconsider their decision and uncover the signage. In the event that simple request cannot be accommodated, they should allow Ammo Depot to redesign the sign, as they have graciously offered to do.
Barring that, as a last resort, Ammo Depot’s money should be returned, compensation for the expense of having the advertisement created provided, the signage completely removed, and an apology for approving an advertisement that is apparently not welcome issued. The school and district should be thankful that they have not been sued by Ammo Depot for breach of contract — yet.