PLACERVILLE, CALIFORNIA

Letters

Voter guide advertisements

By From page A5 | June 02, 2014

EDITOR:

I came upon the fine print on so many voters guides that I mentioned it to a friend who was unaware that those “voter guides” are paid advertisements. I think it would be a very real service to your readers to reveal that fact.

Voting is difficult enough to wade through the factual information, let alone being taken in by misleading advertising. Those who buy these ads are very aware of the trickery and yet they want to be trusted in an elected office.

I have piles of them, most recent among them Budget Watchdogs, Cops Voter Guide (brandishing a very real looking sheriff’s badge, California bear and all).

My reaction is don’t vote for any one of these advertisers who stoop to such blatant misrepresentation. Most people don’t read the fine print; this is even worse than the warnings on the cigarette packages. Cigarettes won’t destroy this country. Sleezy politicians will.

LINDA COLOMBO
El Dorado

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