Wednesday, April 16, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Web portal editorial

EDITOR:

Your extreme fear of competition concerning CEDAC’s proposal for a county-wide Web portal voiced in your editorial is unwarranted and has no basis in fact.

It is unfortunate that you jumped on incorrect dialogue during board discussions. If you had been part of the many, many months of discussions with a broad range of community groups and organizations, you would have realized the Web portal proposal has absolutely nothing to do with advertising. None.

After much research trying to see how other jurisdictions promote themselves in a united way, two glowing examples emerged. Both Seattle and San Diego have portal Websites that drive visitors to all aspects of their communities.

Every incorrect example you mentioned has nothing to do with the portal CEDAC promoted. None. This will be one central site that directs visitors to communities, areas, agriculture, recreation, arts, everything El Dorado County offers. The proliferation of such sites now is confusing. And importantly, the Web portal will not be beholden to specific interests — a major distinction to what is now the case.

Chambers of Commerce can and should promote businesses. Ours do. CEDAC never recommended advertising on the portal. That would defeat the plan to attract visitors to our communities and organizations.

It is important to recognize the definition of a portal — a doorway, a gate, or an entrance — not a marketing gimmick. No self-promotion or advertising there. The idea is to present our county and the communities where economic development begins.

Please try to avoid knee-jerk reactions in the future. Background on every subject is imperative before you form an opinion and share it with your readers. Even your own news articles have provided a more accurate description of the efforts that have culminated in the Board of Supervisors approving this idea.

MARYANN ARGYRES
CEDAC volunteer

Letters to the Editor

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Discussion | 8 comments

  • EvelynJuly 29, 2013 - 5:23 pm

    Seattle and San Diego as "glowing examples"? Help!!! We're in even greater difficulty than I had realized. Maryann Argyres of CEDAC needs to do some research.

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  • EvelynJuly 29, 2013 - 5:25 pm

    As she wrote: "Background on every subject is imperative before you form an opinion ... ."

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  • EvelynJuly 29, 2013 - 5:29 pm

    "How Seattle went broke" - HERE: Here in Seattle, which was slower to feel the effects of the recession, our leadership is just starting to wake up to the realization that we are in far greater financial trouble than we were willing to acknowledge. At first, budget deficits of $40 million were discussed. Now that revenue is unlikely to rebound in the near future, budget deficits as high as $120 million (over the next two years) are being discussed.

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  • EvelynJuly 29, 2013 - 5:31 pm

    Books focus on San Diego's financial problems - HERE

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  • EvelynJuly 29, 2013 - 6:40 pm

    One last point, then I shall allow Maryann Argyres to rest in peace! She writes: "Even your own news articles have provided a more accurate description of the efforts that have culminated in the Board of Supervisors approving this idea." Bear in mind, however, that those "accurate descriptions" are written by a CEDAC committee member and represent what CEDAC says about itself. Those "accurate descriptions" cannot be said to be independently formed.

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  • cookie65July 31, 2013 - 6:11 am

    If this web porthole has nothing, absolutely nothing to do with advertising, then what exactly is its purpose? ad·ver·tis·ing /ˈadvərˌtīziNG/ Noun The activity or profession of producing advertisements for commercial products or services. Synonyms advertisement - publicity - ad

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  • FranAugust 01, 2013 - 7:05 pm

    REQUEST FOR PROPOSAL #14-918-006 DUE: 3:00 PM – August 21, 2013 signed by Daly C. 2. Generate Advertising Revenue to support the ongoing maintenance of the web portal the doc can be found on the BOS site.

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  • Fran DuchampOctober 13, 2013 - 11:21 am

    Herb ...going down memory lane..."CEDAC never recommended advertising on the portal. That would defeat the plan to attract visitors to our communities and organizations." MARYANN ARGYRES....is the president of CEDAC. so again i have no problems with people from outside coming in---but CEDAC claims one thing--while doing another. People can decide for themselves. and yes there are many passionate people on both sides of this coin.

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