Community input about sprucing up Main Street needed

By From page A3 | December 16, 2013

Determining what, if anything, the community wants to do to augment the painting that the Benjamin Moore company has committed to do on Main Street, is the next step in “Paint What Matters.” A recent letter from the Benjamin Moore Company, followed up by phone calls, was sent to business and property owners on Main Street, laying out the project outlines.

“They will be conducting lead testing on all buildings from Sacramento Street to Bedford Avenue,” said Matt Boyer, volunteer liaison between Benjamin Moore and the Placerville Downtown Association. “Depending on the results of the testing and the approval of the business and property owners, they will decide the buildings that will be painted.”

Benjamin Moore selected Placerville’s Main Street as one of 20 around the nation to be painted and revitalized. The paint company will supply the paint, stain and supplies for facades and other exterior building trims, as well as the labor for the first story of each building selected. But some in Placerville are seeing the project as an opportunity to seize the moment and see what else might be possible to revitalize Main.

“Everyone wants the final reveal next spring to be fantastic,” stated Lisa Crummet, marketing director for the PDA. “There are many things that we can plan for  in parallel with Benjamin Moore’s project, from powerwashing the sidewalks and replacing awnings, to looking at restoring the roofline lighting. Local schools and businesses are already talking about ways to help with discounted and volunteer services.”

Benjamin Moore may also offer a paint voucher program for businesses outside the selected painting area.

“We want this revitalization to reflect what the community wants. Is there something more we’d like to do, collectively?” said Boyer. “We are moving forward with equal parts of caution and boldness. We don’t want to be presumptuous, but this is a great opportunity for the community to capitalize on the energy and enthusiasm surrounding Main Street, without a government-driven planning study.”

When the lead testing is complete, the Placerville Downtown Association and Benjamin Moore will host a community meeting for business and property owners at Town Hall at 6 p.m. on Thursday, Jan. 30. Details about the project scope will be available at the meeting and the community’s input will be presented.

To elicit community input, the PDA has created a form for the public to fill out with their ideas or areas where they might want to volunteer, including donating materials or equipment. The form is available for downloading on the PDA Website at, for pick-up at City Hall and at businesses on Main Street, or can be cut out of this newspaper below. The forms can be completed and mailed to the PDA at P.O. Box 2156, Placerville, 95667 before the Jan. 30 meeting or dropped off at Placerville News, 409 Main Street in Placerville.

“If we get completed forms before the meeting, it gives us time to think about how we can match resources and ideas,” said Boyer. “I hope people come to our community meeting in January filled with ideas and the energy to see those ideas to fruition.”

Contact Wendy Schultz at 530 344-5069 or [email protected] Follow @wschultzMtDemo on Twitter.

Wendy Schultz

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