Wednesday, July 30, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

CPCSD adopts marketing plan

By
From page A7 | October 04, 2013 |

With an eye to increasing use of the community center and bringing in additional revenue, the board of the Cameron Park Community Services District adopted specific marketing goals at its Sept. 18 meeting as part of an overall marketing plan for the district’s facilities and programs.

Goals for the recreation department included increasing revenue by 2 percent, adding more classes and activities and reducing the number of cancelled classes by 50 percent.

District staff also proposed increasing facility rentals by 5 percent by engaging potential new customers and partnering with other organizations to promote new users for the community center. In particular district staff want to work with wedding and event planners in creating wedding packages that attract more couples to use the community center and parks as their engagement/wedding venue.

The board of the Cameron Park Community Services District also reviewed a wrap up of the 2012-13 budget. The last fiscal year ended with revenues of $4.9 million, expenses of $4.5 million and a surplus of $455,730. Reserves at the end of the fiscal year were $3.1 million.

The budget for the current fiscal year projects revenues of about $5.1 million with expenses at about $5.3 million, leaving a projected deficit of $113,291.

Policy changes were reviewed and will be brought back to the next meeting for further discussion and action. One of the new policies sets guidelines for how items are added to a board meeting agenda.

The board also approved closing the district office from Dec. 24 through Jan. 1.

Contact Dawn Hodson at 530-344-5071 or dhodson@mtdemocrat.net. Follow @DHodsonMtDemo on Twitter.

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