Heavenly: Giant portable boombox hits the slopes

By From page A1 | January 03, 2014

Living up to its brand as the “highest energy ski resort on the planet,” Heavenly Mountain Resort opened the doors to a new way of entertaining skiers and riders waiting in lift lines, Friday, by premiering a first-of-its-kind mobile DJ platform on a snowcat at Tamarack Lodge atop the resort’s California Gondola. 

Created for Heavenly by Aaron Hagar, son of music legend Sammy Hagar and owner of South Lake Tahoe’s Rat Runners Garage, the “DJ Cat” is a custom disc jockey station that sits on the back of a retired snow grooming machine. The high-tech platform includes a Kicker Audio system as powerful as any at a top nightclub, with 52 speakers, powered by 12,000 watts worth of QSC-brand amplifiers.

The snowcat can be driven to lift lines and events to entertain skiers and riders with pulsing, ski boot stomping rhythms.  Three remote-controlled actuators open a large black box sitting  on the back of the snow cat to reveal the DJ station, speakers, LED light panels and a 55-inch flat LED screen that shows footage of freestyle skiers and riders flying over Heavenly’s terrain park.

“There’s a reason we’ve been dubbed as the wild child of Vail Resorts,” said Heavenly Vice President and Chief Operating Officer Pete Sontag, “We like to push the limits and do things a little different.”

In keeping with its focus on bringing entertainment to the slopes, “Unbuckle” an ongoing apres-ski party, complete with go-go dancers, occurs Thursday through Saturday afternoons at Tamarack Lodge, Skyway to Heavenly ski parties will be held in Los Angeles, New York at the Maxim’s Super Bowl Party at which participants can win trips to South Lake Tahoe via social media, and the “High Roller Hold ‘Em” the biggest party and snowboard event featuring big-air jumps ever held at Lake Tahoe, on Apr. 5.

“What’s different about Heavenly from all other winter resorts is the combination of daytime and nighttime entertainment. The fun never ends here,” said Heavenly Senior Director of Marketing John Wagnon. “We’re bringing South Lake Tahoe and Stateline vibe to life on our slopes. DJ Cat is just one way we’re doing that.”

John Poimiroo

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