Wednesday, April 23, 2014
PLACERVILLE, CALIFORNIA
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Heavenly: Giant portable boombox hits the slopes

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From page A1 | January 03, 2014 | 12 Comments

Living up to its brand as the “highest energy ski resort on the planet,” Heavenly Mountain Resort opened the doors to a new way of entertaining skiers and riders waiting in lift lines, Friday, by premiering a first-of-its-kind mobile DJ platform on a snowcat at Tamarack Lodge atop the resort’s California Gondola. 

Created for Heavenly by Aaron Hagar, son of music legend Sammy Hagar and owner of South Lake Tahoe’s Rat Runners Garage, the “DJ Cat” is a custom disc jockey station that sits on the back of a retired snow grooming machine. The high-tech platform includes a Kicker Audio system as powerful as any at a top nightclub, with 52 speakers, powered by 12,000 watts worth of QSC-brand amplifiers.

The snowcat can be driven to lift lines and events to entertain skiers and riders with pulsing, ski boot stomping rhythms.  Three remote-controlled actuators open a large black box sitting  on the back of the snow cat to reveal the DJ station, speakers, LED light panels and a 55-inch flat LED screen that shows footage of freestyle skiers and riders flying over Heavenly’s terrain park.

“There’s a reason we’ve been dubbed as the wild child of Vail Resorts,” said Heavenly Vice President and Chief Operating Officer Pete Sontag, “We like to push the limits and do things a little different.”

In keeping with its focus on bringing entertainment to the slopes, “Unbuckle” an ongoing apres-ski party, complete with go-go dancers, occurs Thursday through Saturday afternoons at Tamarack Lodge, Skyway to Heavenly ski parties will be held in Los Angeles, New York at the Maxim’s Super Bowl Party at which participants can win trips to South Lake Tahoe via social media, and the “High Roller Hold ‘Em” the biggest party and snowboard event featuring big-air jumps ever held at Lake Tahoe, on Apr. 5.

“What’s different about Heavenly from all other winter resorts is the combination of daytime and nighttime entertainment. The fun never ends here,” said Heavenly Senior Director of Marketing John Wagnon. “We’re bringing South Lake Tahoe and Stateline vibe to life on our slopes. DJ Cat is just one way we’re doing that.”

LEAVE A COMMENT

Discussion | 12 comments

  • nature loverJanuary 03, 2014 - 6:56 am

    oh gawd

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  • nature lover lover.January 03, 2014 - 9:07 am

    That American Sign Language smart phone app will come in handy.

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  • Dee#1January 03, 2014 - 9:32 am

    Oh Gosh, no!

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  • saran rapJanuary 03, 2014 - 6:41 pm

    I hope they take requests like Sinatra, Crosby, Nat Cole or even TURN THAT CRAP OFF!

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  • ughJanuary 03, 2014 - 8:35 pm

    Mountains and trees and snow are soooooo boring. Pave 'em over ... light 'em up ... go-go dancers galore ... Las Vegas on skiis ... WOW, just like the big Apple. What's not to like?

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  • cookie65January 04, 2014 - 8:01 am

    I guess the mountains are stimulating enough for some.

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  • cookie65January 04, 2014 - 8:45 am

    *aren't

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  • cookie65January 04, 2014 - 8:06 am

    Short video of it. http://freeskier.com/nibblets/heavenly-resort-unveils-new-dj-snowcat

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  • EvelynJanuary 04, 2014 - 1:29 pm

    Where is George Carlin when we need him? He definitely would have known what to say about positioning a "Kicker Audio system with 52 speakers powered by 12,000 watts worth of QSC-brand amplifiers" in the midst of our magnificent mountains. -- HERE (1 hr. video)

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  • Marcella GoodwinJanuary 04, 2014 - 3:52 pm

    I'm not sure that our great grandchildren will understand exactly why we needed this, given the immense cost to the environment, both externally and internally. Were it not for waiting in lift lines at Heavenly for all of 10 minutes last week, I might not have had a chance to talk about nothing in particular with my teenage grandson. I'll be no match for the big screen.

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  • EvelynJanuary 04, 2014 - 4:04 pm

    Marcella: Perhaps it's about the preliminary rape of our environment preparatory to a 2026 Winter Olympics bid. HERE (Lots of "non-profits" are trying to make it happen.)

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  • EvelynJanuary 06, 2014 - 8:12 am

    Cont'd: HERE

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