Downtown group coordinates painting, awnings

By From page A1 | April 23, 2014

The Placerville Downtown Association is moving forward to supplement the upcoming Main Street Matters painting project, by Benjamin Moore, scheduled for June.

The Placerville Downtown Association (PDA) will host a critical community meeting (No. 3) for interested property and business owners, and community members at 6 p.m. on Friday, April 25, at the Placerville Town Hall. The purpose of the meeting is to develop specific measures to implement a supplemental painting program — including additional buildings and the facades facing Highway 50.

“At our first community meeting in January many building and business owners expressed a strong interest in joining together to purchase replacement awnings,” said Molly Payne, associate planner. “At our meeting at 6 p.m. this Friday, April 25, at Placerville Town Hall, representatives from area small businesses that specialize in replacement awnings will be on hand to describe their products and prices, with a promised group discount.”

“Benjamin Moore’s representatives have selected the final scope of their project” said Lisa Crummett, marketing director for the Placerville Downtown Association. “Anticipation is even higher now than it was last summer when we learned our town had been selected as part of their Main Street Matters program.”

Late last week, Benjamin Moore representatives indicated that their project will include buildings between the Belltower and the former City Hall building (487/489 Main Street), on both the north and south sides of Main Street. Further details are expected to be available early this week.

“Everyone has always been realistic that no matter how large Benjamin Moore’s painting present is, it won’t cover every inch of every building,” said Matt Boyer, project manager for the PDA. “Now that we know the scope of their project, we can work to bring the talents in our community together and see how we can leverage their gift into a larger, cost-effective painting project for the benefit of the whole community.”

Placerville City Councilwoman Wendy Thomas, who has been the liaison to the project since last year when she was mayor, added her support. “Benjamin Moore has been great to work with throughout all the detailed pre-planning, but as an artist I know the magic that happens as the first paint dries on the canvas. Knowing we are less than two months from that day is a great feeling.”

Current Mayor Carl Hagen said, “It’s a wonderful recognition of Main Streets everywhere. Placerville’s downtown is an economic driver for the regional economy. The attention given to Placerville because of this investment has already had a significant benefit, one that will increase in the next few months!”

Other key dates for the project in addition to the April 25 public meeting are a June 2 Placerville Downtown Association community meeting with a focus on supplemental painting, a kick-off event for painting and a community celebration on June 21, from 4 to 7 p.m. for the completion of the Benjamin Moore project.

Wendy Schultz

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