PLACERVILLE, CALIFORNIA
KristinTugCheersw

KRISTIN AND TUG KELLER of Georgetown Hardware make a toast with one of the many new products in their Georgetown Hardware Outdoor Sports area. Photo by Rebecca Murphy

News

Georgetown Hardware adds outdoor store

By From page A3 | July 16, 2014

Kristin and Tug Keller of Georgetown announced the opening of another 1,500 square feet of Georgetown Hardware. Georgetown Hardware Outdoor Sports is just that — all outdoors.

The facility, which housed Georgetown Clothing Co. and Curves is the new location, just a few quick steps from the main store in the Buffalo Hill Center. The children of Rob Keller, owner of the store, have been working on the expansion for the past two months or more, putting in new flooring and new shelves.

“We’re starting out with fishing, camping, hunting, archery and gold prospecting equipment and supplies,” said Kristin, who took over as manager of the store in 2008. She is a 2003 graduate of Golden Sierra HS. “We have the computer here for the hunting and fishing licenses, and as time goes by we will carry a line of clothing, as well” particularly Carhartt and custom hats and shirts. “We’re a Bass Pro shop, so they will be supplying us with products and Bass Pro apparel.”

With a customer suggestion box in the main Georgetown Hardware store, the Keller siblings, who now manage the store together, have tried to work with the community to provide what they want.

“We want to see what people want,” said Tug, a 2009 GSHS graduate. “We definitely want feedback. We’re starting out general and will obtain things as the community suggests them.”

A sporting section will include clay pigeons, Frisbees, baseballs and bats and basketballs. There also will be a “first fish board” for parents to post their children’s or their own first catch.

“We want people to bring in pictures that have anything to do with the outdoors,” said Kristin, adding that she and Tug both purchased their own homes — she in 2007 and Tug in 2012.

Air rifles and dehydrated ready-to-eat meals also will be items that can be purchased at the new expanded facility, as well as locally made fishing lures.

The store had its first expansion into the previous Buffalo Hill Center Post Office in 2010 with an additional 1,000 square feet at that time. All total the store has approximately 6,000 square feet of hardware, household items and now outdoor supplies for the homeowner and outdoorsman.

“It’s really been a group effort,” said Kristin, adding that they wouldn’t have been able to do this without their great support staff: Ayla Fuller, a 2014 GSHS grad; Nancy Currie, former manager; Chuck Ford, Larry Anderson, Terry Russell, Matt Bergland and Kyle Thomas.

“They’re doing a wonderful job,” said Keller, of his children. “I get compliments all the time.”

Rebecca Murphy

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