PLACERVILLE, CALIFORNIA

News

Marilyn Goff — a vision of being the best

By From page A3 | January 30, 2012

MARILYN GOFF has been a top achiever for 26 years. Democrat photo by Pat Dollins

MARILYN GOFF has been a top achiever for 26 years. Democrat photo by Pat Dollins

Being the best has always been the motivation behind the career of Marilyn Goff, senior executive associate at Lyon Real Estate.

“From the beginning I had a dream of what I wanted my real estate career to look like,” she said. “My vision was to always be the leader, to always be on the cutting edge of technology, to always get my clients the best price I could for their homes and to help those buying a home get the home of their dreams.”

For Goff that vision has come true. A top achiever from the outset, she was the No. 2 agent her first year in the business. Since then she has been the No. 1 agent every year and for Lyon Real Estate that meant being the best of 1,000 agents in the entire Sacramento region. And though the person who earned the title of No. 1 agent for the most recent year won’t be announced until the end of February, Goff is not taking anything for granted even though she had her best year yet, closing 211 escrows.

A certified short sale specialist, graduate of the Real Estate Institute, and certified residential specialist, Goff said that this business fits her like a glove. And that’s probably why she loves it and the relationships she’s created over 26 years.

“I’m a big believer in creating clients as friends for life,” she said. “I never want the client to think that home buying or selling is difficult. I want to take the burden off the client and help them through the transition of selling or buying their home.”

Probably that’s the reason why, after a recent escrow signing, she got up to shake the hand of her client and he asked if he could give her a hug instead.

Marilyn credits a lot of her success to the people around her.

“I have a good team behind me, she said. “One person cannot be in this market and do everything that needs to be  done. I’ve added top-of-the-line, quality, licensed associates.”

She also takes a flexible approach to the real estate market.

“I never expect things to stay the same. Every person’s needs are different. Every year’s market will be different. You have to be ready to change and know where to go.”

As far as what’s in the future for the real estate market, Goff said that we are going through a transition.

“The inventory is very low and sales are up. But prices are not going up. That’s the dilemma. We have a lot of short sales and bank-owned property. I think we will know better where the market is going after the election and people feel more secure about the economy. Then we’ll know what will happen to prices,” she said.

And as for her future, “I’d be surprised if I ever retire,” she said. “What else but real estate is this much fun to do? I’m here to stay and continue being a leader. I also can’t express enough my appreciation for the people of Placerville. They’ve been very good to me.”

For those who want to contact Marilyn regarding their real estate needs, her toll-free phone number is 866-817-GOFF; her e-mail address is [email protected]; and her Website is MarilynGoff.com.

Dawn Hodson

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