Friday, April 18, 2014
PLACERVILLE, CALIFORNIA
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More on Main Street Matters

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From page A1 | July 15, 2013 | 3 Comments

Following the announcement that Placerville had been selected as one of 20 towns to receive a paint makeover by the Benjamin Moore & Co., Nick Harris, vice president of Marketing for the company, provided some additional details about the contest.

Saying this was the first year for the project, Harris said that Placerville was pre-selected to be included in the initial 130 North American cities because it had “a strong business community, a Benjamin Moore dealership and a spirit of wanting to revitalize their Main Street.”

The social side then took over, he said, with voting driving the results, which whittled down the initial 130 towns to 100 and then down to the 20 winners.

Harris declined to state where Placerville placed in the final vote, but noted that the city started high and stayed high throughout the contest. “Our position is everyone won,” he said.

The vice president also wouldn’t comment on the dollar value of the paint jobs, saying the amount would vary with the scope of each project. “Our pledge is to revitalize three blocks of Main Street and do whatever it entails to the satisfaction of all the small businesses and shoppers.”

“Every main street is different,” he added, “so we will work with the local project managers, the Benjamin Moore paint dealer, local officials and the business community. Everything will be done very well and we’ll make sure all the stakeholders have a voice in what happens.”

Harris noted that the project, which they expect to complete a year from now, includes the use of sustainable products that don’t have a significant impact on the environment. He said that was one of the reasons a partner in the project, a nonprofit called “Make it Right,” that was founded by actor Brad Pitt, gave the project its endorsement.

So far the reaction from everyone involved in the contest has been very strong, according to Harris.

“It has exceeded our expectations and has been overwhelmingly positive,” he added. “Main Street is the core part of who we are and who our dealers are. This could lead to talking about Main Street in a whole new way.”

Contact Dawn Hodson at 530-344-5071 or dhodson@mtdemocrat.net. Follow @DHodsonMtDemo on Twitter.

LEAVE A COMMENT

Discussion | 3 comments

  • Alicia HowardJuly 15, 2013 - 5:30 pm

    Crystal Wood was my aunt I didn't get to comment. I recently read the comments on my aunts hit and run accident. I understand accidents happen but if the people who defended the drunk driver didn't think about how they would feel if the foot were on the other side. If it were their loved one who was killed they wouldn't be saying the same things. Crystal was a mother too, now she will never get to see her children grow up. This woman who killed her from what I hear this is her second offence. People seem to think its ok to drive drunk because the consequence is a slap on the hand? They seem to think they can drink and drive and get away with murder because they consider themselves a good person or just because they have kids they can get off eaisy? It is Not ok to kill some one even if an accident like one other person brought to light was it an accident she decided to drink or get behind the wheel drunk? I wasn't able to comment before I just got to computer and found this article about my aunt and I would greatly apprecate it if you would adress my comment and ask others if killing is ok just because others consider the woman a good person and mother. Well now crystal won't even get the chance to b good mother or even b a part of her children's life. She will never be able to be a grandmother or wife now that her life was taken from her. The rest of the family will never be able to make up for the things they missed out on with crystal. Our family mourns and wishes the cards were differen. I Love u auntie please see that justice is served

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  • Alicia HowardJuly 15, 2013 - 5:34 pm

    They need to change the laws bikers are supsto ride with traffic legally, how are they supsto avoid drunk drivers if they can't see them comming? How are we going to prevent more drunk n drive murders? No more slaps on the hands fix the problem!! Save future lives

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  • Fran DuchampNovember 18, 2013 - 1:50 pm

    " a nonprofit called “Make it Right,” that was founded by actor Brad Pitt, gave the project its endorsement." has anyone emailed him yet that the Haven was not only closed down but wiped clean...I could do it for you. But I understand he likes honesty about all....something to think about. In addition to Brad Pitt, the following celebrities are also involved with the Make It Right Project: Angelina Jolie Ellen DeGeneres Kanye West Drew Brees Aziz Ansari Rihanna Seal Oprah Mike Holmes

    Reply | Report abusive comment
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