Consultants from the Benjamin Moore Paint Co. arrived in Placerville on Wednesday morning. After an introductory meeting with Lisa Crummet, Bill Robinson and Sheila Hill of the Placerville Downtown Association, Mayor Wendy Thomas and Paint Spot owner Grace Webb, the entire group took to the street.
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On July 8, it was announced that Placerville was one of 20 cities selected from across North America to receive a paint revitalization of Main Street as part of Benjamin Moore’s “Paint What Matters” campaign. The city received a paint can containing a video camera and instructions to make a video and then wait for further contact — very mysterious, special operations-type of stuff.
The group walked the length of Main Street from Sacramento Street to Cedar Ravine on Wednesday, taking photographs of each building and business, including the rear of buildings that face Highway 50.
“The backs of the buildings that face Highway 50 are very important to the initial impression of our town. Hundreds of cars go past everyday and we want them to come off the freeway and onto Main Street,” said Thomas.
One of the Benjamin Moore representatives was from the company headquarters in New Jersey, and two of them are local representatives. One of the local representatives will work with the painting contractors who will be doing the painting and the other will work with business and property owners on the design aspect of the painting.
“This was just a preliminary meeting,” said Thomas. “This first site visit was for all of us to get clear on the scope of the project and discuss what we would like to see included.”
PDA representatives would like to see the entire street painted, including second stories and the rear of Highway 50 facing buildings. Benjamin Moore initially said it would paint the first story facade and trim of buildings for three blocks.
“A lot of our businesses are rock and unpaintable surfaces on the first story; most of the paintable surfaces are on the second story,” said Thomas. “The representatives seemed open to our suggestions and said they would take this into consideration. They are working on a case-by-case basis and each city has a team of representatives who will be meeting all together to discuss what will be done.”
The PDA is working to create a list of business and property owners for Benjamin Moore. If a business is not selected to be part of the revitalization project, the paint company plans to offer a reduced cost on paint supplies so they can also participate in the revitalization if they choose.
“The Benjamin Moore representatives said they would get back to us in 30 days with the project plans,” said Thomas. “There is a lot of excitement about this project in the selected cities and they are working hard to ride that wave and keep the momentum going.”
Contact Wendy Schultz at 530 344-5069 or firstname.lastname@example.org. Follow @wschultzMtDemo on Twitter.