Wednesday, April 23, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Paint reps tour Main St.

By
From page A1 | July 26, 2013 | 9 Comments

Consultants from the Benjamin Moore Paint Co. arrived in Placerville on Wednesday morning. After an introductory meeting with Lisa Crummet, Bill Robinson and Sheila Hill of the Placerville Downtown Association, Mayor Wendy Thomas and Paint Spot owner Grace Webb, the entire group took to the street.

On July 8, it was announced that Placerville was one of 20 cities selected from across North America to receive a paint revitalization of Main Street as part of Benjamin Moore’s “Paint What Matters” campaign. The city received a paint can containing a video camera and instructions to make a video and then wait for further contact —  very mysterious, special operations-type of stuff.

The group walked the length of Main Street from Sacramento Street to Cedar Ravine on Wednesday, taking photographs of each building and business, including the rear of buildings that face Highway 50.

“The backs of the buildings that face Highway 50 are very important to the initial impression of our town. Hundreds of cars go past everyday and we want them to come off the freeway and onto Main Street,” said Thomas.

One of the Benjamin Moore representatives was from the company headquarters in New Jersey, and two of them are local representatives. One of the local representatives will work with the painting contractors who will be doing the painting and the other will work with business and property owners on the design aspect of the painting.

“This was just a preliminary meeting,” said Thomas. “This first site visit was for all of us to get clear on the scope of the project and discuss what we would like to see included.”

PDA representatives would like to see the entire street painted, including second stories and the rear of Highway 50 facing buildings. Benjamin Moore initially said it would paint the first story facade and trim of buildings for three blocks.

“A lot of our businesses are rock and unpaintable surfaces on the first story; most of the paintable surfaces are on the second story,” said Thomas. “The representatives seemed open to our suggestions and said they would take this into consideration. They are working on a case-by-case basis and each city has a team of representatives who will be meeting all together to discuss what will be done.”

The PDA is working to create a list of business and property owners for Benjamin Moore. If a business is not selected to be part of the revitalization project, the paint company plans to offer a reduced cost on paint supplies so they can also participate in the revitalization if they choose.

“The Benjamin Moore representatives said they would get back to us in 30 days with the project plans,” said Thomas. “There is a lot of excitement about this project in the selected cities and they are working hard to ride that wave and keep the momentum going.”

Contact Wendy Schultz at 530 344-5069 or wschultz@mtdemocrat.net. Follow @wschultzMtDemo on Twitter.

LEAVE A COMMENT

Discussion | 9 comments

  • FranJuly 26, 2013 - 8:09 am

    Roundabout people get ready...unless the committee of residents gets too bossy and loses the whole "win." Film companies are coming to town. I suggest "no roundabout" shirts in catchy colors.

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  • Do you smell Toms dead rat?July 28, 2013 - 8:02 am

    While it is nice for business owners to get free paint jobs, other Counties in California are not cow towing to business. Lead is a subtle toxic that leads to brain damage. The El Dorado County Board of Supervisors did not support the other County's reported in the LINK - San Jose Mercury Some human beings are concerned with all humans, not just businesses such as those here in Placerville that are promoting manufacturers who caused the problem. If the suit would force manufacturers to abate California, all would benefit, but you never heard about this news from the MT democrat, who is hiding, thus, suppressing any additional support that El Dorado County could otherwise muster if the greed was shown to over-ride the benefit that could help everyone. The new paint will remind some of the opportunity to help all people in El Dorado County that was overlooked to benefit a few business owners while making paint companies look like they are doing a good thing, instead of white washing the truth! The Placerville businesses that will benefit remind me of the kid in Huckleberry Fin, who was goaded into painting the fence, by Tom Sawyer who made a "dead rat" a desired opportunity! Think about it!

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  • FranJuly 28, 2013 - 10:01 am

    I promoted it--so that the "no" to the roundabout group could say "no" on TV...or cable...magazines...visitors...people in El Dorado--who dont know whats going on yet. I hope they fix "main" street--fix the bumps and holes--smooth it out...that will be in the films as well...just a thought.

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  • Fran DuchampOctober 03, 2013 - 9:10 am

    Older article...but im bringing it back--I just opened an email this morning from the contest: There's more to Main Street than a road and the buildings lining each side. It's a focal point for the community. But that means something different for everyone, depending on what brings you there -- your job, your errands, your hobbies, or just a love for your hometown. Why do you personally believe that Main Street Matters? Click the answer that represents you the best: I live on Main Street. I work on Main Street. I'm an elected official in my town. I'm a parent and I shop for my family on Main Street. I just enjoy the community and the individual identity of my town. Thanks for your input. We'll be in touch about future developments. The Main Street Matters Team

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  • Fran DuchampOctober 03, 2013 - 9:23 am

    Someone cares about my input. I love this...driving the karma bus. lolol This is a good example of why one should be careful of "grants" -publicity alone could kill a group not listening. Just saying. Can one imagine--setting this letter to a web site so that the round about people could give their opinions on why they love their town...countered by what a small group of political figures and their followers are doing to it. lolol People should really be careful...Preserving America. Salute to the spirit of the American...and the freedom of speech. I heard design consultants are coming to town...hope I get to meet them when they come to Pollock Pines...since we voted on that--what we didnt--what a surprise. Another grant maybe.

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  • Fran DuchampFebruary 20, 2014 - 2:41 pm

    "The city received a paint can containing a video camera and instructions to make a video and then wait for further contact — very mysterious, special operations-type of stuff " Tthey were looking for the most "marketable" places. They are also using this idea to sell paint. It is economics. It is advertising. Help a town--while advertising your product." Benjamin Moore Goes Greener With Natura Renew™, The Industry's First Premium Bio-Renewable Paint Benjamin Moore & Co is the First Company to Manufacture an Entirely New Class of Eco-Friendly Paint Delivering Premium Performance with Zero Emissions "http://tinyurl.com/ku9bn78

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  • Fran DuchampFebruary 20, 2014 - 2:48 pm

    lololol..okay who turned on the italics...it is so hard to remain mad on this wall...lolololol. Even if there are so many in this county that dont know anything about advertisting...lololololl Here is this great town--great history....the wild wild west is one of the few things left in the world that is still "sellable"...and you guys want "cutie" themeparks and roundabouts.What does it matter--youre right I hope that my grandchildren get to hand out towels at the nearest hotel for tourists that cant figure out why they came to the country--when there isnt one....grrrrrrrr.....lolololool.

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  • Fran DuchampFebruary 20, 2014 - 2:50 pm

    Dead rat...is this true about the lead? "The new paint will remind some of the opportunity to help all people in El Dorado County that was overlooked to benefit a few business owners while making paint companies look like they are doing a good thing, instead of white washing the truth! " I thought I was told that all buildings up for painting are leadfree...by test...is that not ture?

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  • Fran DuchampFebruary 20, 2014 - 3:13 pm

    who decided on what places get painted? why were some left out?

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