The Benjamin Moore “Paint What Matters” campaign is gearing up to paint businesses on Placerville’s Main Street in April of 2014.
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The campaign that plans to revitalize 20 Main Streets in North America through repainting businesses along their Main Street has assigned Experiential Marketing Manager Kendyl Wright to work with the Placerville Downtown Association, businesses and property owners to plan and implement the scope of the project.
Former El Dorado County director of Department of Transportation, Matt Boyer, volunteered his project management skills on the Placerville end of the project, coordinating with PDA and Benjamin Moore to disseminate information to the public and smooth out the details of the project.
During a conference call with Benjamin Moore representatives on Oct. 11, Placerville Mayor Wendy Thomas, PDA Marketing Director Lisa Crummet and Boyer talked about streamlining the building permit process for the painting, the timeline for the project, how to minimize the impact of the work on downtown businesses and coordinating a community meeting for building and business owners to discuss project details and options.
“We are supposed to be getting a letter from Benjamin Moore by the end of this week that will include details on the scope and next steps for the program,” said Crummet. The letter will go out to the business and property owners on Main Street. The PDA plans to host a town hall type of meeting with a representative from Benjamin Moore early in 2014 to answer questions before the painting begins in April.
Contact Wendy Schultz at 530 344-5069 or [email protected] Follow @wschultzMtDemo on Twitter.