The great Main Street Matters Paint and General Sprucing Up Project began June 2 when Placerville Mayor Carl Hagen, Benjamin Moore District Sales Manager John Lanzillotti and Jeff Gavard of Jeffco Construction ceremoniously slapped a brush of “Shaker Beige” paint on Placerville Hardware’s primered surface.
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Primed by speeches of welcome at the Belltower and flanked by people wearing red shirts with “Main Street Matters” printed in white, the painting of Placerville Hardware was the kickoff for the Benjamin Moore “Main Street Matters” campaign in Placerville.
Placerville was one of 20 cities chosen in North America by the Benjamin Moore Paint Co. to have its Main Street revitalized by painting the first floor facades.
“In 1883, an Irish immigrant came to Brooklyn and opened a paint store,” said Lanzillotti. “It’s important to us to take this opportunity to give back to the businesses and people of the community for supporting us … It’s exciting to me to be part of because this is at the core of what we do, supporting Main Street businesses.”
Hagen welcomed and thanked the Benjamin Moore Paint Co. for the “Main Street Matters” project and said, “This ties in with the premise of shopping local.” He also read a proclamation recognizing Benjamin Moore and the Main Street Matters campaign and presented a gift plaque to Lanzillotti on behalf of Benjamin Moore.
The selected buildings to be painted include the following businesses: Centro Coffeehouse, Candy Strike, Ancient Gold Jewelers, Sierra Consignment, Placerville News Co., Re-Defined Furnishings, Renfro’s, Canines on Main, Steve Crandell Antiques, Powell’s Steamer Co., Empire Antiques, Volution Gallery, Yummie Pops, Prestige House of Beauty, Placerville Hardware, Cuppa Coffee & More, Old Town Grill, Main St. Yoga, Kelsey’s Needle Krafts, Grapes & Ivy, Eureka Gems and Minerals, the Lighthouse,Placerville Antiques & Collectibles, Violets are Blue, Hangtown Antiques, Black Oak Mall, Memory Lane Antiques, Rose Alterations, Window Box Antiques, the Timepiece, Sweet Salvage, Annieberries Children’s Boutique, Blue Skies, Arian’s Supply Sergeant, Studio B Salon and Spa, Brick’s Restaurant, Gothic Rose, Old City Hall, Vindler Real Estate and Redneck Bling.
“The paint palette is a curated pallet designed just for Placerville,” said Kelly Sinatra, representative for Benjamin Moore.
The palette is available to view at the Paint Spot, but Sinatra said not all of the colors being used are represented on the current palette sample as some of them are still in the process of being selected. Mary Meader, owner of Placerville News Co., said her building, the Shelly Inch Building, will be the last to be painted. Meader is paying to have the second floor painted herself, as are many of the other property owners. Property owners were offered discount paint vouchers from Benjamin Moore if they wanted to paint multiple floors of their buildings as Benjamin Moore is painting only the first floor facades. Projects to supplement the painting are also under way. Local construction company Jeffco Construction is overseeing the repair and painting of the buildings in the project, with local subcontractors Hangtown Painting and Baxter Painting.
The Paint Spot on Broadway, owned by Grace and Glenn Webb, is a Benjamin Moore dealer and will supply the paint used in the project. “You have to repaint every few years anyway,” said David Fausel of Placerville Hardware, “so it’s great to have some of it paid for by someone else.”
“This will be fun,” said Meader. “Every day, I’ll have to walk around town and see what’ s been done.”
Contact Wendy Schultz at 530 344-5069 or [email protected] Follow @wschultzMtDemo on Twitter.