If you noticed a subtle glow along Main Street in downtown Placerville, it may not be the sunset — it’s probably the pink lights on the Belltower and in the front windows of Main Street businesses. October is Breast Cancer Awareness month and Images of Hope, a coalition of artists and business owners, is spearheading a movement to “pink” up Placerville.
“We wanted to do something for Breast Cancer Awareness and we wanted to tie it in with the Oct. 19 Art and Wine Festival downtown,” said Wendy Goossen, director of Cancer Services for Marshall Medical Center and co-founder, with Judie Stewart, of Images of Hope. “Calaveras County has been ‘pinking’ up their whole county for the past four years and we figured we could do something like that.”
Through Images for Hope, Goossen and Stewart offered pink lights to Main Street businesses to use in their front windows for the month of October. “We hoped maybe 50 percent of the businesses might want the lights,” said Goossen, “but every business wanted them. Marshall Hospital sponsored the lights on the Belltower and now the District Attorney’s Office and maybe the courthouse, too, want them.”
In addition to the lights, men tough enough to wear pink in support of breast cancer awareness will be visible at the Art and Wine Festival. “The Placerville Downtown Association was excited to be part of this,” said Goossen. “It’s been crazy.”
Next year, Images of Hope plans a lighting ceremony and to go even bigger. “The response has just taken us by surprise,” said Goossen.
Images of Hope raises funds to support art and music therapy classes for all cancer patients as part of the healing process.
Contact Wendy Schultz at 530 344-5069 or firstname.lastname@example.org. Follow @wschultzMtDemo on Twitter.