Proving once again how much local residents cherish downtown Placerville, it was announced on Monday that the city is one of 20 winners in the paint makeover contest called “Main Street Matters,” sponsored by the Benjamin Moore Paint Company.
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The campaign to honor and revitalize Main Street included over 130 cities in the United States and Canada who competed for one of 20 coveted spots. The outcome was determined by how many votes a city received. According to Benjamin Moore, almost a half million votes were recorded during the six-week voting period that ended June 30.
Placerville was one of only two cities in California selected for the project. The other was the city of Martinez. Extensive press coverage, signs, use of social media and local interest is credited with putting the city over the top in votes.
David Melancon, Chief Marketing Officer of Benjamin Moore & Co. said, “We’re thrilled about the enthusiasm and passion from local businesses and communities around Main Street Matters. The incredible response is a testament to how strongly people feel for their community and we hope this movement continues to drive support for local businesses as every Main Street has a story.”
With the winners identified, Benjamin Moore will now send a team to help design the rejuvenation to include a two-to-three block area of each city. The company will supply the paint and materials needed for facades, porches, railings, shutters and other exterior building trims, as well as color experts to consult on the best choices to enhance the historical references, regional influences and architectural style in each community. Local professional painters will be hired to do the painting with the paint mixed by the local Benjamin Moore dealership, The Paint Spot, on Broadway.
According to a press release from Benjamin Moore, painting is projected to begin this summer and continue through early 2014. Work will be undertaken with the help of multiple partner organizations including longtime Benjamin Moore partner “Make It Right,” The Paint Spot, the City of Placerville, small businesses and the Chamber of Commerce. The areas to be painted will be determined with town representatives and residents, and Benjamin Moore color experts will consult on color choices. Updates on the project can be viewed at paintwhatmatters.com.
Placerville Mayor Wendy Thomas extended a special thank you to Grace and Glenn Webb of The Paint Spot, George Staton of Staton Signs, The Placerville Downtown Association, The Mountain Democrat, and to all those who helped in making Placerville one of the winners in the contest by putting up signs and flyers and spreading the word.
“I want to thank the community for rallying and helping with this amazing win, especially against much larger cities,” said Thomas. “It speaks well of the passion and heart we have for our wonderful town and the lasting benefit this rejuvenation will bring to the city throughout the entire process.”
Contact Dawn Hodson at 530-344-5071 or [email protected] Follow @DHodsonMtDemo on Twitter.