At 8:30 a.m. on July 8, Placerville Downtown Association Marketing Director Lisa Crummet found a paint can on her doorstep from the Benjamin Moore Paint Company. The paint can was in acknowledgement that Placerville had been selected as one of 20 North American cities to receive a paint job on Main Street and it contained information for the winners and a small video camera. The first direction was to make a video of the town’s reaction and submit it to Benjamin Moore by Friday, July 12.
The Placerville Downtown Association is taking the lead with the Benjamin Moore “Paint What Matters” campaign. Members of the PDA, Placerville Mayor Wendy Thomas and Grace Webb, owner of The Paint Spot, the local Benjamin Moore distributor, met and Placerville’s film career began.
The first video opens with Robinson Pharmacy owner Dennis Thomas and features Main Street business owners with signs identifying their business by name and the date of its founding. The video continues on to the July 9 Placerville City Council meeting where Mayor Wendy Thomas gave a thank you speech acknowledging both Benjamin Moore’s “Main Street Matters” campaign and the efforts of Placerville residents and visitors to make the city a part of the revitalization. The city council, city staff and the audience did a “wave” of appreciation.
In the instructions, Placerville is advised to sit tight until contacted by Benjamin Moore. It will take about three weeks to paint each Main Street and the project will be completed over the next year. Not every block of Main Street will be painted. PDA and the Benjamin Moore production team will work together to decide which three blocks will be painted. Local contractors will be used and those interested in the contract should contact the Benjamin Moore sales representative.
Benjamin Moore will paint the first story of the buildings selected and leave the remaining paint as well as the contact information of the contractor who did the work for the owners. They will offer a discount on services and products to those building owners whose buildings were not selected for revitalization.
“We are still waiting to hear what the next steps will be from Benjamin Moore and The Paint Spot, who we assume will get information first,” said Crummet. “We are in a holding pattern.”
“I haven’t heard anything more from the company yet,” said Webb, “but since California has a lead law, I would think any local paining contractor would have to be lead-certified to do the painting. But, this is all so new that even the Benjamin Moore sales representative doesn’t have any information yet.”
To view the video and the progress over the next year, visit the PDA Website at placerville-downtown.org.
Contact Wendy Schultz at 530 344-5069 or [email protected] Follow @wschultzMtDemo on Twitter.