ARTIST Loren Christofferson, left, paints festive holiday characters on the front of Zia's while his friend, Maggie Case, shops online on Main Street on Nov. 29. Democrat photo by Shelly Thorene


Placerville’s Black Friday offers escape from ‘commercialism’

By From page A1 | December 02, 2013

Main Street in Placerville was fairly busy at about 10:30 a.m. on Black Friday, the day after Thanksgiving, but very few were holding bags signifying they had purchased something.

“It’s picking up,” said Albert Fausel of Placerville Hardware. “The early part of the day was quiet. But it’s picking up, spirits are up and people are supporting local stores,” he said. The store was providing a free lightbulb with every purchase.

Unlike outside the store, Placerville Hardware was busy, with a line of a half-dozen people formed at the cash registers. “We’re never totally ready,” Fausel said. A Tru Value truck dropped off supplies that morning, but part of the shipment had not yet made it to shelves.

“It seems festive,” Fausel concluded, with people mostly buying what he assumed were stocking stuffers. “It’s good weather and it’s a great time to be out.”

At Placerville News Co., the smell of freshly made popcorn drifted out of the store.

“So far, so good,” said Jeff Meader. “The rest of the day will be joyous.” He noted that Black Friday was typically very kind to the store, which is better off than the year before. “Business is good, we’re up from last year. We’re heading in the right direction.”

On the second floor of the Gold Country Artists Gallery, Diana Burdick of Rancho Cordova roamed with her mother, Delia Curial. Burdick said they got a great deal on a watercolor painting the previous Black Friday, so visiting the gallery was a new tradition. “Instead of malls, we came here, and next we’re going to David Girard Winery for lunch,” she said. “We’re trying to stay away from the commercialism.” Her father and husband were likely at Placerville Hardware, she said, supporting the local businesses.

Maggie Case, of Placerville, was another shopper not particularly enthralled with Black Friday. The 26-year-old sat outside Zia’s with a Macbook open to “I got a great deal on wine and I’m getting crafty things to make,” she said as her boyfriend, Loren “Skip” Christofferson painted a holiday-themed mural on the windows of Zia’s.

She had been to sites such as Amazon and Overstock to get craft items in an effort to recreate what she saw on Pinterest, she said.

“I’m staying away from the crazy people” shopping in brick-and-mortar stores, Case said. The previous year, she was in Arizona for Black Friday and waited in line with friends “for three hours at Kohls to get a toaster,” she said, rolling her eyes. Instead, she is getting items to create homemade gifts. She had previously made infant shoes for her Etsy shop, Magpie’s, and is looking to continue her creative endeavors.

Taking a stroll down Main Street was three generations of women. Roxanne Meagher was joined by her young daughter, Meadow, and her own mother, Tina. They were out to “shop local, to help the local businesses,” Roxanne said. Their family lives in the area, though the three were from Folsom, she said, so visiting them made the perfect opportunity for shopping.

Contact Cole Mayer at 530-344-5068 or [email protected] Follow @CMayerMtDemo.

Cole Mayer

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