El Dorado County Visitors Authority is attracting local wine consumers.
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The first-ever Wine Tourism Day in North America will take place on Saturday, May 11, with wineries, hotels, restaurants, and other businesses offering a variety of events to the public throughout North America.
The El Dorado County Visitors Authority is showcasing several events to mark this day locally. Complimentary reserve tasting for moms on Mother’s Day at Wofford Acres Vineyards, Cheese & Chocolate and wine pairings at Sierra Vista Winery and the Fair Play Stomp-Video Launch Event, private tasting, paired with an assortment of cheeses and barrel tasting at Mt. Aukum Winery and private wine tasting for Harvest Host Members at dkcellars.
“There are now over 7,500 wineries in 205 American Viticultural Areas, 38 authorized wine appellations in Canada, and another 40 appellations in Mexico,” said Allan Wright, president of Zephyr Adventures, the active wine tour company organizing Wine Tourism Day. “Most of these wine regions and many of these wineries are dependent on visitors who sleep in hotel beds, eat in restaurants, and buy wine from cellar doors. Wine tourism is very important to the success of many local economies and is a subject worth commemorating.”
The idea for a Wine Tourism Day comes from Europe, where the European Day of Wine Tourism has been ongoing since 2009. Attendees of the 2012 Wine Tourism Conference, an annual gathering of the industry’s leaders, discussed bringing the concept to North America.
Wine Tourism Day is supported by a number of industry partners including LocalWineEvents.com, Touring and Tasting Marketing & Media, WineAmerica, the Wine Industry Network, the Wine Tourism Conference, and Zephyr Adventures, in addition to wine and tourism associations in wine regions throughout North America.