Monday, July 21, 2014

Tweet this: Local businesses tool up on social media


JULIE GALLAHER demonstrates creating videos in her Social Media Business School at El Dorado Center on Mar 14. Democrat photo by Shelly Thorene

From page A6 | March 20, 2013 |

Wanting to generate more business from the Internet, a group of local business people met last Thursday for a class on how to better use social media tools.

Jointly sponsored by the El Dorado County Chamber of Commerce, El Dorado Hills Chamber of Commerce, Shingle Springs Cameron Park Chamber of Commerce, Coloma Lotus Chamber of Commerce, the Divide Chamber of Commerce and Business Workspaces, the Social Media Business School is being taught by Julie Gallaher, who owns a digital marketing agency in Sacramento called Get on the Map.

The eight-part series is designed to help businesses become more savvy using social media tools such as Facebook, Twitter, LinkedIn, Pinterest and YouTube.

Thursday’s topic was how to make and post videos on YouTube.

Adding to Gallaher’s presentation was Jason Shoultz, who is a television producer for KVIE Public Television in Sacramento. He gave the audience tips on how to pull together videos and use YouTube effectively.

Gallaher reminded everyone that most people have a smart phone with a built-in camera so no one needs to buy expensive video equipment to make short but engaging videos to post on the Internet.

Even those without a camera can make a video using PowerPoint. By putting together slides or still photos and using the sound function in PowerPoint, a short film can be produced. And for those who want to animate, there is free software available on the Internet such as GoAnimate.

“People buy from people they like,” said Gallaher. “Video is a great way to communicate who a person is and to personalize information. Show people using your product and give away a little bit of information as a way of attracting more customers.”

Bill Robinson of WHR Studios already saw a way to use the information in his business. “I’m involved with the gallery and the Placerville Downtown Association,” he said, “and I wanted to make better use of the social media for both. I’m particularly interested in video and wanted to get some pointers. I really like Julie’s classes. She’s very down to earth, has practical experience with social media, and she’s comfortable in front of a class.”

Gallaher said that since first coming on the scene, YouTube has made a number of changes to the way businesses create a channel for videos and their ease of use and effectiveness. “You can be your own TV channel on the Internet,” she said. She also remarked that people can get paid for their videos if they attract enough viewers. Big corporations will often pay a residual if they can place an ad on a video that has captured the public’s fancy.

Also planning to make a video was John Buonauro of Comfort Solutions in El Dorado Hills. He said he was in the class for the marketing opportunities and to establish a stronger Internet presence for his heating and air company. He planned to take what he learned at the session to create a short video of some of the work he has done and then put it on YouTube.

Gallaher said her classes have attracted a mixed group of business people including those from wineries, realtors, art gallery owners, staff from Camp Richardson Resort in Tahoe, and a host of small business owners.

She said most social media platforms are free or inexpensive but there’s no customer service, so if you want to use them, you need a coach because there’s no one to help you. That’s where she comes in.

“The people in the class represent a broad level of interest and experience level,” she said. “Some people can take the tips and run with them. But others are not always happy with the results on their own. I feel that’s a big part of my client base, people who want to benefit from the time I’ve spent learning how to use the social media.”

Gallaher said she also does consulting on search engine optimization, one-on-one media consulting and reputation management.

“Sometimes I find prospects who think the Internet is only for the young. They are wrong. Twenty-two percent of people check social media sites five times a day or more. The only way to reach those people is via social media,” she said. Twenty-five percent of American women are already on Pinterest, noted Gallaher, and she said she expects that number to be 50 percent by the end of this year.

Gallaher said one of the messages she tries to get across in her classes is the importance of customer service. “Treat each person like they have a large following so they tweet or pass along information about your business. Businesses have to be nicer these days because unhappy customers will put it all over their Facebook page,” she said.

The next class of the Social Media Business School will be on using LinkedIn, which is a professional networking tool.

It will be held on April 11 from 9 to 11 a.m. at the El Dorado County Office of Education, 6767 Green Valley Road, Room B2, Placerville. The last class in the series will be on May 9, at the same time and location. It will cover how to manage all of the social media platforms.

The cost to attend is $25 per class for Chamber of Commerce members. Non-members pay $45. People interested in signing up for the class can contact their local Chamber of Commerce or Gallaher at or at 916-265-2521.

Contact Dawn Hodson at 530-344-5071 or Follow @DHodsonMtDemo on Twitter.





IRS unveils Taxpayer Bill of Rights

By News Release | From Page: B1

EDH community unites to patch up historic barn

By Mike Roberts | From Page: A1 | Gallery

Stay connected through sheriff

By El Dorado County Sheriff's Office | From Page: B1

Bird tests positive for West Nile

By Ross Branch | From Page: A1

P’ville hires Camino superintendent

By News Release | From Page: B1

Heard over the back fence: Public swim times announced

By Bob Billingsley | From Page: B1

Highway 50 collision fatal

By Cole Mayer | From Page: A1

County gets partial refund on promotional event

By Dawn Hodson | From Page: A3

Jeepers expo Wednesday in Georgetown

By Dawn Hodson | From Page: A3

Help SWR with squirrel babies

By Sierra Wildlife Rescue | From Page: A9



The rural life: Save the day: Neuter and spay

By Jennifer Forsberg Meyer | From Page: A4

Different place, different priorities

By Mountain Democrat | From Page: A4

California rambling: Giving cities a pass

By John Poimiroo | From Page: A4 | Gallery



A thank you note

By Letters to the Editor | From Page: A5, 1 Comment

Prada belongs in Berkeley

By Letters to the Editor | From Page: A5

Ready for Hillary?

By Letters to the Editor | From Page: A5, 2 Comments


By Letters to the Editor | From Page: A5

Diamond Springs Firefighters Union is corrupt

By Letters to the Editor | From Page: A5, 1 Comment

100+ years and thanks

By Letters to the Editor | From Page: A5



Valley View Sports Park

By Julie Samrick | From Page: A6 | Gallery

Under the Scoreboard: July 20, 2014

By Democrat Staff | From Page: A6

Schedule: July 21-26

By Democrat Staff | From Page: A6

Becker slips by in wild KWS finish

By Gary Thomas | From Page: A6

Sports Scene: July 20, 2014

By Jerry Heinzer | From Page: A6

Roundup: July 20, 2014

By Democrat Staff | From Page: A6

Season over for Post 119

By Mike Bush | From Page: A6 | Gallery

Sophia Barden wins strut title

By Special to the Democrat | From Page: A7



How to safely help a horse

By Wendy Schultz | From Page: B2 | Gallery

Railroad Museum offers a fun ‘History Happy Hour’

By California State Railroad Museum | From Page: B4

As we were: Money for home repairs

By Ken Deibert | From Page: B4

Marshall Medical Center to host day of fitness and fun

By Marshall Medical | From Page: B10

Kids parade for free admission to the fair

By Amador County Fair | From Page: B10

Volunteer kitchen help needed in EDH

By Health and Human Services Agency | From Page: B10



Crime Log: July 6-8

By Cole Mayer | From Page: A2



Betty Ellene Hock

By Contributor | From Page: A2Comments are off for this post

Douglas J. Beam

By Contributor | From Page: A2

Jerry Grant Young Jr.

By Contributor | From Page: A2

Kathryn Noreen Nolan

By Contributor | From Page: A2


Real Estate



Horoscope, Monday, July 21, 2014

By Contributor | From Page: A8


By Contributor | From Page: A8


By Contributor | From Page: A8


By Contributor | From Page: A8

New York Times Crossword

By Contributor | From Page: A8

TV Listings

By Contributor | From Page: A8

Speed Bump

By Contributor | From Page: A8

American Profile Crossword

By Contributor | From Page: A8


By Contributor | From Page: A8

Horoscope, Tuesday, July 22, 2014

By Contributor | From Page: A8