Monday, July 28, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

‘Ugly’ billboards on the way out

road signs

BILLBOARDS along Highway 50 near the city of Placerville at Ray Lawyer Drive will be removed after the lease expires in December. Democrat photo by Pat Dollins

By
From page A1 | September 16, 2013 |

The twin billboards on the right side of Highway 50 near the Bridge to Nowhere at Ray Lawyer Drive are on their way out of town. Placerville City Council expressed unanimous scorn for the unlovely duo that have advertised a variety of products to those coming into Placerville for the past 17 years.

The city of Placerville has been receiving revenue on the leases for the billboards since 2003; one of them bringing in about $200 a month and the other about $600. Both of them need repair.

The city council was asked to look at the possibility of issuing a Request for Proposal for management of the billboards with an eye to raising the lease rates to be competitive with the market and to get the billboards repaired.

The billboards are in the middle of the Western Placerville Interchanges Project and, according to City Manager Cleve Morris and City Engineer Nate Stong, will likely have to be relocated when the new off-ramp and on-ramp are constructed in 2016.

“If we let them go, I’m not sure there is any other location in the city to put them,” said Vice Mayor Carl Hagen. “Based on the standards for Scenic Highways, we don’t have a place to relocate them. This is our opportunity to proactively take the signs down when the off-ramps are constructed.”

“These two signs look ridiculous, placed side by side,” said Councilwoman Patty Borelli. “It looks cluttered.”

Councilwoman Carol Patton said it was the perfect opportunity to get rid of the billboards.

“It’s visual pollution that you see when you come into town,” said Mayor Wendy Thomas. “There is some economic value, but I favor their removal.”

Councilwoman Trisha Wilkins put it succinctly, “Get rid of them.”

Despite some discussion about the possible economic value of keeping the billboards, at least until they have to be removed for WPIP construction, the council wanted them gone and soon. In this they were backed by several members of the audience.

“According to the sign ordinance, billboards are expressly forbidden in the city,” said Placerville resident Michael Drobesh. “I am hoping for some consistency to be applied equally. Also, with a lease, the city has no control over the ad copy.”

Earlier in the meeting, the city council had upheld the sign ordinance and required the owners of 301 and 305 Main Street to remove a roof sign from their buildings in the next 180 days.

“Your policy regarding the billboards should be the same. Get rid of them to be consistent,” said resident Kirk Smith.

Placerville resident Sue Rodman echoed the sentiment, “Get rid of them,” she said. “They’re ugly.”

The Placerville City Council voted 5-0 to give a cancellation notice to the leasors, effective Dec. 31, with 90 days to remove the billboards.

Contact Wendy Schultz at 530 344-5069 or wschultz@mtdemocrat.net. Follow @wschultzMtDemo on Twitter.

 

Comments

comments

.

News

Sand Fire burns more than 4,000 acres

By Dawn Hodson | From Page: A1, 1 Comment | Gallery

 
Fatal accident in Camino

By Cole Mayer | From Page: A1 | Gallery

 
County’s chief lawyer: No Brown Act violation

By Chris Daley | From Page: A1

General Plan workshop today

By Chris Daley | From Page: A1

 
Two growth control initiatives get green light

By Dawn Hodson | From Page: A1

Agricultural Crop and Livestock Report released

By Ross Branch | From Page: A3

 
35 people displaced in Tahoe hotel fire

By Tahoe Tribune | From Page: A3 | Gallery

.

Opinion

Bee-ing silly

By Mountain Democrat | From Page: A4, 1 Comment

 
The balancing act: Toxic waste spreads

By Larry Weitzman | From Page: A4, 1 Comment

 
.

Letters

Want more water?

By Letters to the Editor | From Page: A5, 1 Comment

 
Refugee crisis

By Letters to the Editor | From Page: A5, 1 Comment

Letter to Speaker of the House

By Letters to the Editor | From Page: A5, 1 Comment

 
GDPUD misinformation

By Letters to the Editor | From Page: A5

At the crossroads

By Letters to the Editor | From Page: A5, 1 Comment

 
.

Sports

Camp experience is ‘priceless’

By Mike Bush | From Page: A6 | Gallery

 
Speedway races cancelled

By Democrat Staff | From Page: A6

El Dorado doubles up on Pro Players

By Mike Bush | From Page: A6 | Gallery

 
Under the Scoreboard: July 26, 2014

By Democrat Staff | From Page: A6

Schedule: July 28 – Aug. 2, 2014

By Democrat Staff | From Page: A6

 
Roundup: July 26, 2014

By Democrat Staff | From Page: A6

Sports Scene: July 26, 2014

By Democrat Staff | From Page: A7

 
Local spiker shines

By Democrat Staff | From Page: A7

.

Prospecting

A beautiful day at Wakamatsu Tea and Silk Colony Farm

By Cathy Barsotti | From Page: B1 | Gallery

 
Foothill gourmet: Things get corny

By Donna Brown | From Page: B2

Bipolar Insights: From point A to point B

By Marcia Rose | From Page: B2

 
Cool time at Cowboys and Cornbread

By Democrat Staff | From Page: B2 | Gallery

 
As we were: Recreation district grows

By Ken Deibert | From Page: B4

Cantare names new director

By Cantare Chorale | From Page: B10

 
After 5 Club to meet

By Senior Day | From Page: B10

.

Essentials

Divorces

By Charlotte Sanchez-Kosa | From Page: A2Comments are off for this post

 
DUI Log: June 25-July 9

By Cole Mayer | From Page: A2

Crime Log: July 14-16

By Cole Mayer | From Page: A2

 
.

Obituaries

.

Real Estate

.

Comics

Horoscope, Tuesday, July 29, 2014

By Contributor | From Page: A8

 
Horoscope, Monday, July 28, 2014

By Contributor | From Page: A8

Shoe

By Contributor | From Page: A8

 
Sudoku

By Contributor | From Page: A8

Rubes

By Contributor | From Page: A8

 
New York Times Crossword

By Contributor | From Page: A8

TV Listings

By Contributor | From Page: A8

 
Speed Bump

By Contributor | From Page: A8

American Profile Crossword

By Contributor | From Page: A8

 
Tundra

By Contributor | From Page: A8