Wednesday, July 30, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

County shopping

By
From page A4 | December 06, 2013 |

A story on the front page Monday showed how local shoppers avoided the Black Friday craze by sticking around, leisurely enjoying the day in Placerville. We were happy to showcase that as an option people should consider every year. As the “day to shop” keeps being pushed back even earlier — many big box stores had their sales on Thanksgiving evening this year — the stress of fighting over shiny new things got even more intense.

Consumers are being told now they have to get their family dinners finished early and skip the conversations over dessert to rush to get deals for Christmas time before they run out. If you missed those deals, you were coerced into making the “door buster” deals on Black Friday, and if you still didn’t get what you needed then, Cyber Monday had just what you were looking for online. Lost in all the madness was the simplest form of shopping altogether … going down to your local store.

El Dorado County doesn’t boast many big-market retailers. But that’s part of its beauty. For the most part, shoppers can find everything they need here, and in the process, help others along the way. A dollar earned here and then spent here carries a lot of meaning. The El Dorado County Board of Supervisors is constantly looking for ways to keep people from “going down the hill” to shop. But it can really start with shoppers individually asking themselves, “Is this really worth the drive? Do I really want to stand in line amongst crowds of people I’ve never met, to only possibly save a buck here and there?”

Shopping has become an experience, like going to the movies or meeting for dinner. It has actual entertainment value for people now, and is no longer due to necessity. But why does this change in perception on the practice have to mean the act of shopping must be completely stressful and overwhelming? The silver lining is that it doesn’t have to be.

Our reporter Cole Mayer found plenty of people on Black Friday strolling around Main Street, not for “amazing deals you can’t find anywhere else,” but for fun. These folks wanted something fun to do with their day, and in doing so they supported local businesses and helped the local economy. A day out on the town meant local business owners get to keep employees — possibly your friend, relative, co-worker or acquaintance — working, which in turn helps them feed their families this holiday season.

The money didn’t go back to “corporate,” headquarters somewhere in the midwest or the east coast. It went to owners we’ve met personally and whose kids went or are going to school with ours. They’re in the stands with us at local events, waving to Santa in the parade and cheering at the lighting of the big tree during the Festival of Lights.

There was a beautiful sight on Highway 50 on Sunday after the Hangtown Christmas Parade. Traffic piled up on the highway from Canal Street to the Broadway exit and a majority of the cars were seemingly returning from Apple Hill with a family Christmas tree, ready to start the season at home. People drove up the hill instead to do some Christmas shopping.

El Dorado County has plenty to offer shoppers, and it’s all available every day, in person, with a smile. Good luck finding that in a “door buster.”

Comments

comments

Mountain Democrat

.

News

 
District 2 candidate statements tell of goals

By Dawn Hodson | From Page: A1

Sand Fire nears containment: 66 structures destroyed

By Cole Mayer | From Page: A1 | Gallery

 
Tails wagging over dog park approval

By Julie Samrick | From Page: A3

Quarter-acre fire in Kelsey

By Rebecca Murphy | From Page: A3

 
Schedule for Highway 50 blasting closures

By News Release | From Page: A3

.

Opinion

My Turn: Privatization of public services

By Mark Belden | From Page: A4

 
Policy book

By Mountain Democrat | From Page: A4

 
.

Letters

GDPUD management report

By Letters to the Editor | From Page: A5

 
District 2 supervisorial special election

By Letters to the Editor | From Page: A5

Piano replaced

By Letters to the Editor | From Page: A5

 
Comments sign-in policy

By Letters to the Editor | From Page: A5, 1 Comment

Save the Guinea Worm

By Letters to the Editor | From Page: A5, 1 Comment

 
Large bangs

By Letters to the Editor | From Page: A5, 2 Comments

Private property gets no respect

By Letters to the Editor | From Page: A5

 
.

Sports

Taz pull through for SSL trophy

By Patty Pope | From Page: A8

 
Ex-Bruin lends a helping hand

By Steven Shaff | From Page: A8 | Gallery

Sierra Sharks finish middle of the pack

By Democrat Staff | From Page: A8

 
Roundup: July 29, 2014

By Democrat Staff | From Page: A8

.

Prospecting

Nuns discover a pleasant place

By Lexi Boeger | From Page: B1 | Gallery

 
Bargains can be found everywhere

By Democrat Staff | From Page: B2 | Gallery

At a glance: Game time

By Mimi Escabar | From Page: B2

 
Barbecue dinner to benefit Blue Star Moms

By Mount Aukum Winery | From Page: B2

Stagecoach story takes riders on a trip

By Wendy Schultz | From Page: B3

 
Help needed to make cool ties

By Sew 4 | From Page: B3

Stroke and osteoporosis screenings planned

By Life Line Screening | From Page: B3

 
Gold Rush Days activities cancelled this year

By Sacramento Convention And Visitors Center | From Page: B4

Master Food Preservers: Tomato time

By Monique Wilber | From Page: B4

 
Build an author platform at the Library

By El Dorado | From Page: B5

 
Sacramento area museums offer summer fun

By Sacramento Association Of Museums | From Page: B5

.

Essentials

Weather stats 7-29-14

By Michael Raffety | From Page: A2

 
Building permits 6/2-6/2014

By Michael Raffety | From Page: A2Comments are off for this post

Crime Log: July 17

By Cole Mayer | From Page: A2

 
.

Obituaries

Merlyn Wilbur Adams

By Contributor | From Page: A2

 
Lisa Oliver Rose

By Contributor | From Page: A2

Wallace Murrel Thomas

By Contributor | From Page: A2

 
.

Real Estate

.

Comics