Monday, July 28, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Ground game

By
From page A4 | November 19, 2012 |

Wow! What an impressive operation supporters of President Obama’s reelection put together in El Dorado Hills. A group of extremely dedicated volunteers has been working a call center there since July. Were they calling California voters? Not in this blue state. They were calling voters in swing states across the country.

The group’s leaders told staff writer Mike Roberts that 67 volunteers made 10,000 calls on Election Day, including 3,600 to Ohio Democrats.

The group totaled 340 and it worked with a bank of 40 phones.

The Obama campaign provided a Web-based list of names and phone numbers, calling scripts and strategies. The campaign also produced a “predictive dialing system” that “essentially guaranteed a conversation rather than just hoping someone picks up the phone.”

On Election Day the volunteers began calling back East at 6 a.m. Pacific Time and worked until the polls closed in Nevada at 7 p.m. Pacific Time.

Ten thousand calls? That’s was invaluable. How many other volunteer groups were making 10,000 calls on Election Day for the Obama campaign?

One of the more fascinating tidbits that came from an Election Night TV analyst was the fact that Obama raised money and funded continued operation of campaign offices in Ohio between 2008 and 2012. They never shut down.

The Republicans are wasting their time trying to decide what issues or candidates they need to reexamine. The No. 1 thing they should be looking at is permanent campaign offices in Ohio and look to El Dorado Hills for a model of how to get out the vote by magnifying the value of volunteers from around the country. That’s where Obama won — on the ground game.

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