Monday, July 28, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

AFP presents how donors want to be treated

By
From page B3 | May 01, 2013 |

The El Dorado County Extension of the Association of Fundraising Professionals (AFP) will feature “Development from the Donors Perspective” at its next quarterly luncheon on Tuesday, May 14 coordinated by Marshall Foundation for Community Health and hosted by Wedgewood Sequoia Mansion, 643 Bee St. in Placerville.

“In spite of our best planning, our donors don’t always fit into the organization’s process very neatly. The donor’s definition of the best way to help them make a gift is not always what has been captured in our systems,” Tanya Moran of the Marshall Foundation said.

Guests at the luncheon will hear from two experts in the field on how to be more flexible, innovative and empathetic to the donor’s perspective.

Alice L. Ferris, MBA, CFRE, ACFRE, and James Anderson, GoalBusters, will discuss how to examine your own “sacred cows,” and recommend ways to be more responsive to your donors’ needs.

Ferris and Anderson are partners in GoalBusters, which helps organizations build resources for sustainable, mission driven programs. GoalBusters specializes in outsourced development for nonprofits; integrated fundraising, marketing and strategic planning; and customized education and training programs with clients in many sectors, including public and community broadcasting, education, arts and culture, social service, healthcare, and Native American causes.

He specializes in analyzing donor motivations, implementing marketing and social media campaigns, finding compelling stories for organizational case statements, improving nonprofit communications, and making any special event more effective and fun.

In 2010, Anderson was selected as the Association of Fundraising Professionals Northern Arizona Fundraising Professional of the Year and he is the 2013-14 president of the AFP Northern Arizona chapter.

Ferris has more than 20 years of professional fundraising experience, and is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year.

She has served on a multitude of nonprofit boards over the last 15 years, including eight years on the AFP International Board. She is one of less than 100 in the world to receive the Advanced Certified Fundraising Executive credential. She specializes in strategic and development planning, board development, annual giving, and nonprofit operations.

Registration includes lunch and program for $35 and $25 for AFP members.The deadline for reservations is May 9.

For further information or to make a reservation call Marshall Foundation at 530-642-9984.

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