Wednesday, April 16, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Behind the scenes of popular commercial

By
From page B1 | July 26, 2013 | Leave Comment

The popular Dr Pepper Ten Mountain Man commercial was shot in El Dorado County. Its carefree portrayal of guys having fun is very different from all the work it took to produce the attention-getting advertisement that is a throwback to earlier television ads.

From finding the perfect place to film the commercial to organizing the entire project was a team effort of many individuals and agencies.

The good news — the perfect stretch of the American river was found at the 11th hour.

The bad news — Director Stacy Wall had exactly one week to get owner consent, permits, equipment, props, crew, actors, action and clean-up.

Wall’s effort is a story of stunning teamwork. Cooperation between the county, the water agency, sub-contractors and vendors was smooth and proactive.

Wall’s Imperial Woodpecker company was producing the Dr Pepper Ten commercial for Deutsch Creative LA.

Landing the stretch of paradise in the commercial proved the first hurdle. The owner, a senior citizen, had a penchant for hanging up on property inquiries.

After a number of communication attempts, Kathleen Dodge, El Dorado County Film Commissioner, helped by researching other family members. Proper communication was established and a deal was struck to everyone’s satisfaction.

In short order four loaded semis pushed up Highway 50, past Placerville and Pollock Pines to Ice House Road. With no margin for error, 70 crew members began unpacking the portable filming factory.

They carried the pieces down the steep trail onto the stony river beach. The grips, gaffes, electricians, and laborers brought cranes, cameras, props and infrastructure.

The transformation happened with precision and speed considering nature’s push-back and the fact that digital cameras were forbidden. By design, the whole commercial had to be shot with 16mm film, just the way the Hamm’s Beer and Old Spice commercials were done in the ’70s and ’80s.

The river shoot took a day and a half, ditto for the nearby lake. The crew packed up and left both locations better than they found them.

Several things stand improved since the shoot — the property owners, the popularity of the 16mm camera, Deutsch LA and their client Dr Pepper, all better off since February.

Web users have downloaded the mountain man commercial nearly a million times. To see it go to adweek.com/adfreak/grizzly-dude-70s-beer-ads-gets-lost-wanders-modern-spot-dr-pepper-ten-148387.

El Dorado Irrigation District Parks and Recreation Supervisor Cheri Jaggers, a critical link in the production triumph, praised Imperial Woodpecker.

“They went out of their way to be good citizens, treated everyone with patience and respect and cleaned up beautifully. The property owners are thrilled, and the company is welcome back anytime,” Jaggers said.

LEAVE A COMMENT

Discussion | No comments

.

News

Motorcycle fatality in Greenwood

By Cole Mayer | From Page: A1

 
Greenwood School being restored

By Rebecca Murphy | From Page: A1 | Gallery

 
Cal Fire increasing staffing, hiring

By Cal Fire | From Page: B1

EID restricts watering days

By Michael Raffety | From Page: A1, 13 Comments

 
Lover’s Leap fall injures man

By Tahoe Tribune | From Page: A1

EDH Fire Dept. annexing Latrobe

By Noel Stack | From Page: A1, 7 Comments

 
Tea Party meeting April 17

By Tea Party Patriots Of El Dorado Hills | From Page: A3, 62 Comments

 
Town Hall Meeting on Underage Drinking May 1

By El Dorado Hills Community Vision Coalition | From Page: A6

Floating body not a body

By Cole Mayer | From Page: A7

 
Old mill a goner

By Dawn Hodson | From Page: A11, 18 Comments | Gallery

.

Letters

A great big thanks

By Letters to the Editor | From Page: A5

 
Murder? Suicide?

By Letters to the Editor | From Page: A5, 8 Comments

‘Drive Clean’

By Letters to the Editor | From Page: A5, 4 Comments

 
Middle class getting poorer?

By Letters to the Editor | From Page: A5, 53 Comments

Real estate lies

By Letters to the Editor | From Page: A5, 14 Comments

 
.

Sports

Outside with Charlie: Switch gear

By Charlie Ferris | From Page: A8

 
Ponderosa volleyball is a family affair

By Jerry Heinzer | From Page: A8 | Gallery

Aussie team makes visit

By Special to the Democrat | From Page: A8

 
Griz have challenging day

By Mike Bush | From Page: A8 | Gallery

Roundup: April 15, 2014

By Democrat Staff | From Page: A9 | Gallery

 
.

Prospecting

Men to walk a mile in her shoes

By Center For Violence-Free Relationships | From Page: B2 | Gallery

 
Runners stampede for Sugarloaf scholarships

By El Dorado County Office of Education | From Page: B2 | Gallery

At a glance: Take aim on fun

By Mimi Escabar | From Page: B2

 
Team works to fight disease

By Placerville Kiwanis | From Page: B3

 
COOL School is accepting applications

By Rescue Union | From Page: B4

Band of Miwoks fund mission

By Shingle Springs Band Of Miwok Indians | From Page: B12

 
.

Essentials

Crime Log: March 25-27

By Cole Mayer | From Page: A2

 
Weather stats 4-15-14

By Michael Raffety | From Page: A2

.

Obituaries

Numa Edward “Ed” Roberts

By Contributor | From Page: A2

 
Ronald Russell Rohrer

By Contributor | From Page: A2, 2 Comments

.

Real Estate

.

Comics

Sudoku

By Contributor | From Page: A10

 
Flying McCoys

By Contributor | From Page: A10

Speed Bump

By Contributor | From Page: A10

 
Working It Out

By Contributor | From Page: A10

Shoe

By Contributor | From Page: A10

 
Rubes

By Contributor | From Page: A10

New York Times Crossword

By Contributor | From Page: A10

 
Tundra

By Contributor | From Page: A10

Horoscope, Thursday, April 17, 2014

By Contributor | From Page: A10

 
Horoscope, Wednesday, April 16, 2014

By Contributor | From Page: A10

TV Listings

By Contributor | From Page: A10