When Cheri Jaggers was promoted to superintendent of the El Dorado Irrigation District Parks and Recreation a few years ago, she made it a priority that filmmakers could thrive in her bailiwick. The tightening noose of regulations and burdensome waiting had reduced the popularity of El Dorado County’s natural sets among producers and it needed a turnaround.
Discipline, cooperation and good faith would be critical on both sides. If handled correctly, the vast resources of the district’s unique recreational lands and waterways would once again produce boundless art and a robust economy.
Jaggers knew the pitfalls of being a manager in a large bureaucracy. She would need clarity of vision, perseverance, effective communication skills and earned advocacy from all, even the reluctant.
As a local Rotary president and with an impressive background in daily (and executive) financial management, she could bring the vision to employees, peers and bosses.
Her plate was full from day one. Aside from managing a highly visited recreational area and Jenkinson Lake, she was tasked with coordinating motion picture filming permits at six other regional lakes and reservoirs, from the Foothills to the Tahoe Sierra.
With a positive attitude of service, she and her staff welcomed television shows, feature films, still photography and commercials to the properties in her jurisdiction. She took pride in sharing her innate knowledge of the natural settings to suggest the best options to production companies.
She was open-minded and flexible in her approach to specific needs. She is a problem solver on issues such as aerial photography, pyrotechnics and all manner of logistical concerns.
All combined to make things happen.
Projects began to line up and money flowed again.
Jaggers holds all parties to meticulous standards of punctuality, eco-sensitivity, good practices and rigorous clean up. In return, she is usually able to say “yes” to film partners.
Her creative and thoughtful approach helped in the filming of the Dr Pepper Ten Mountain Man Commercial and many other productions in El Dorado County. This brings recognition and a positive economic impact to the county.
Jaggers is nominated for a California On-Location Award.