PLACERVILLE, CALIFORNIA

Prospecting

El Dorado Wineries reveal new campaign

By From page B9 | December 21, 2012

The El Dorado Winery Association and its 35 wineries in the Sierra foothills unveiled a new-look Website to accommodate the region’s continually growing popularity and to match the area’s acclaimed wines.

This latest step comes after the state Department of Food and Agriculture awarded the region a $179,000 Specialty Crop Block Grant to help build a complete marketing effort focused on making all of California and Northern Nevada, and particularly areas like Sacramento, the San Francisco Bay Area, Reno and Carson City, more aware of what’s happening in this unique Sierra foothill region.

“The grant is California’s recognition that what we’re doing with our wine and our wineries is something the rest of the state should know about,” said Beth Jones, EDWA president and co-owner of Lava Cap Winery. “We’re seeing wine lovers respond to what we do and we’ve been working hard to get the word out. Our new Website is another step in that direction.”

The group of family-owned, award-winning wineries has been revamping its look and communications efforts for the past year.

That includes the new marketing campaign, “Taste At A Higher Level,” which details the region’s increasing popularity among wine drinkers and critics, and tells the story of the high altitude vineyards at 1,200 to 3,000 feet, and of a place where wine has been grown and made since the Gold Rush.

“It’s exciting to see people discover our foothills and our wine,” said Terrie Prod’hon, EDWA’s public relations and marketing committee chair and owner of Mount Aukum Winery. “Our new site will help more people see why El Dorado wine country is such a special place.”

El Dorado’s wineries offer visitors a wide diversity of award-winning wines, friendly tasting room staffs, and spectacular views of hillside vineyards, snow-capped mountains and oak-studded foothills.

Located in Gold Country, the wineries are renowned for making vibrant, distinct, delicious wines, grown in the dramatic elevations of the Sierra Nevada.

For more information visit edoradowines.org.

 

El Dorado Wine Association

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