‘It’s Magic!’ to amaze and dazzle the audience

It's MagicHarris Center for the Arts audiences have fallen in love with “It’s Magic!” as shown by consecutive years of sold-out performances and added performances. Now America’s longest running all-star magic review returns to Folsom with an exciting all-new lineup.

“It’s Magic!’ is in its 56th year; each season presents the world’s top magic and variety performers in a production designed for the entire family. Stars from all corners of the globe including Las Vegas, Europe, Asia and Hollywood’s Magic Castle dazzle audiences with their amazing acts.

This live stage show is unique in that it features many of the top professional magicians worldwide, with each act carefully selected to represent the variety of the art of magic.

Parents who came to see “It’s Magic!” as youngsters are now bringing their children and grand­children to see this amazing line-up of famous magicians.

The tradition of an all-star magic show started in 1956 when two young entrepreneurs, Milt Larsen and Oliver Berliner, produced a show called “Hocus Pocus ‘56″ at the magnificent Carthay Circle Theater in West Los Angeles. The following year, the show was renamed “It’s Magic!” and moved to the 1,300 seat Wilshire Ebell Theater in Los Angeles’ swank Hancock Park area.

At first, the shows played for a very limited time only. However, as the number of fans grew, the number of performances was expanded. The success of “It’s Magic!” proved there was a genuine interest in the ancient art form of magic. This, in turn, gave Larsen the idea of forming a full-time private club for magicians and magic enthusiasts. Thus was born the Magic Castle, which opened its doors in 1963. Many credit this show as the spark that rekindled the resurgence of the art of magic in America.

In 1965 Larson produced “It’s Magic!” as a solo venture with his brother Bill as associate producer.

“It’s Magic!” then moved to the Variety Arts Theater in downtown Los Angeles in 1977 and played annually until the mid-80s. Since its inception, Southern California audiences were treated to such legendary magicians as Harry Blackstone (senior and junior), John Calvert, Senor Wences, Richiardi, Chang, Mark Wilson, Frakson, Tenkai and Dai Vernon.

The show also provided the springboard for newcomers like Lance Burton, Mark Kalin, Shimada, The Pendragons and Harry Anderson, all of whom have since become stars.

This year’s acts will feature Murray Hatfield and his wife Teresa, Dan Birch, Mat Plendl, Mike Caveney, Adam Trent and Tina Lenert.

“It’s Magic!”has two performances at the Harris Center, 10 College Parkway in Folsom, on Sunday, March 30 at 2 p.m. (Sign Interpreted Performance) and 6 p.m.

Tickets are priced at $21 to $34 and premium $45. Tickets are available online at or from the Harris Center ticket office at 916-608-6888 from 10 a.m. to 6 p.m., Monday through Saturday and two hours before show time. Parking is included in the price of the ticket.



Harris Center for the Arts

  • Recent Posts

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • Special Publications »

    Use of this site constitutes acceptance of our Terms of Service (updated 4/30/2015) and Privacy Policy (updated 4/7/2015).
    Copyright (c) 2016 McNaughton Newspapers, Inc., a family-owned local media company that proudly publishes the Daily Republic, Mountain Democrat, Davis Enterprise, Village Life and other community-driven publications.