Wednesday, April 23, 2014

Masque Hair Ade event launches new company

What: Masque Hair Ade

Who: Beautimark Productions

Where: Sidebar, 4364 Town Center Boulevard, Suite 124, in El Dorado Hills

When: Saturday, Jan. 12 at 8 p.m. Doors open at 7 p.m.

Cost: Tickets are $20

Information: or 916-365-5507


“The fashion is in the hair,” said Donna Huston, founder and owner of Beautimark Productions in Shingle Springs.

Guests at the Masque Hair Ade at 8 p.m. on Saturday, Jan. 12 at Sidebar, 4364 Town Center Boulevard, Suite 124 in El Dorado Hills, will give the community a first look into what Beautimark Productions has to offer.

At this event Huston will premiere some of her business’ services — fashion shows, hair shows, Queen for a Day packages, Girls Night Out parties, shopping center fashion events, charitable events, club events, HDTV, film projects, editorial print, makeover shows, weddings, and full/half day seminars.

Huston swears by her company’s decree, “no event is too big or too small.”

Masque Hair Ade is a masquerade hair fashion show, something Huston said was inspired by her work as a professional stylist.

“I’ve always been intrigued that I find some hide behind hair like they hide behind a mask in a masquerade ball, not revealing who they really are,” she said.

The event sells out at 150 attendees and will include the hair fashion show, choreography, video presentations and an after-party featuring a DJ and dancing.

The hair fashion is constructed using props to make it more theatrical. Masquerade attire is encouraged.

Tickets are $20 and can be purchased at or by calling 916-365-5507. Tickets must be purchased in advance. Doors open at 7 p.m.

Sidebar will be transformed to include a stage and a runway. Each attendee will walk away with a swag bag, filled with hair products and other items. Three lucky attendees will win the Queen for a Day prizes of different values and services.

Huston said her company’s goal is not only to provide fashion and beauty for entertainment in the community, but to expose people to an experience in a venue unlike anything they’ve ever seen before.

“Hair shows are not traditionally seen by the public. This is a professionals only industry that we want to open up to the public, broadening our market,” she explained.

Intrigued by the masks and the romance behind masquerade balls, Huston wanted to bring something new to the area — a night out with an emphasis on hair and fashion.

“This is a night out to see something new and different and fashionable: inspired hair,” Huston said. “My hope is that people will be entertained in a professional way.”

Event choreographer Sarah Barber said this event is a good opportunity for people to go out of their comfort zones and into the community, to see what is going on around them.

“Rather than living in a closed-minded environment it’s a great way to see what ideas and inspirations are out there,” Barber explained. “Especially at an event like this, which allows for a cultural experience and an artistic event which allows for questions, broadening horizons, and furthering art expansion within the community.”

Her inspiration is the music itself setting the scene.

“It is interesting combining the different ideas from all the artists to create a unique piece of work. From Madonna to oldies in the music industry, each song provides different inspiration, feelings, emotions and movements,” Barber said. “Every person brings a different energy and talent to the space which allows for the greatest output in a show.”

Glenda De la Cruz is creating little commercials for each of the artists to be played during the show and is documenting all activities completed by Beautimark Productions.

She is the resident videographer and decided to join Huston because of her belief that she’s a “hard working visionary who’s going to create big things with this business.”

“I plan to ride the wave with Donna all the way to the top,” De la Cruz said. “As long as we’re all still having fun and getting big things done, I’ll continue to help these artists share their vision with the world.”

Hairstylist Denise Avallone has created three different looks to show at the event. She decided to participate to challenge herself and put to work her previous knowledge and experience as an artist and hairdresser.

She said her inspiration came from what the models would look like in mask and costume.

“What inspired me for two of my models were the masks themselves and the costumes I would pair with them,” Avallone added. “One model will not have an actual mask, but I was inspired by an era for her look — the 1940s.”

This event will allow the community to become familiar with the company and interested in its future as a team effort, she continued.

“And let’s face it,” Avallone said, “It’s fun.”

Beautimark Productions’ next event is on Feb. 9 at Reunion Nightclub, the Valentine’s Secrets Lingerie Fashion Show. Attendees will receive complimentary hair and makeup touch-ups by Beautimark artists and be given the opportunity to shop in the Beautimark Boutique during the pre-show.

More information about the show and ticket purchases are available online at

Huston assures the community there is more in store.

“We will do at least six major productions through the year in addition to ongoing Queen for a Day services, parties and classes, too,” she said. “Be on the lookout for fun and exciting events. We have so much to share.”

Beautimark Productions


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