PLACERVILLE, CALIFORNIA

Prospecting

Regal Crown Club members get Red Carpet treatment

Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theater circuit in the United States, announced that two Regal Crown Club members had an experience of a lifetime after winning the Regal Red Carpet Dreams Sweepstakes.

On March 2, otherwise known as “Oscar Sunday,” Malia Daugherty of El Dorado Hills, and Nick Gilmore of Vallejo, experienced all the glamour of the most anticipated awards show in Hollywood through a partnership with the Academy of Motion Picture Arts and Sciences.

The pair of Regal Crown Club winners won a trip to L.A. to view the Red Carpet Arrivals during the 86th annual Academy Awards.

“Avid moviegoers love coming to our theaters to experience Oscar-nominated films and this time we turned the tables by bringing the Oscars to our fans. Malia and Nick will always remember how they experienced the Oscars firsthand,” said Kelly Hawkins, vice president of loyalty marketing at Regal Entertainment Group. “Regal is proud to offer our Crown Club members unique experiences as a way to say ‘thank you’ for their loyal patronage to our theaters across the country.”

Daugherty and Gilmore were chosen as the Red Carpet Dreams official sweepstakes winners after swiping their Regal Crown Club card while enjoying one or more of the Best-Picture Nominated films in 2013.

The grand prize consisted of two sets of winners’ receiving access to view the Red Carpet arrivals from fan bleachers at the Hollywood Roosevelt Hotel, airfare and hotel accommodations.

“When I saw this contest to win a trip to the Red Carpet arrivals at the Oscars, I thought it was worth a shot, so I entered and thought nothing else about it. Then, I was notified that I won and I couldn’t believe it. And I still can’t believe that I had the opportunity to do this,” said Gilmore, a college student and Regal Crown Club member. “Regal provided an opportunity that I wouldn’t have been able to have otherwise and my girlfriend and I are extremely grateful. I feel like through my membership with the Regal Crown Club program, I am being rewarded for something I’m already a part of and I’m gaining a really positive experience.”

“I’ve never won anything in my life, so when I got the call that I was the grand prize winner, it became almost surreal. The staff at my local Regal theater, my hairdresser, the clerk at my grocery store and all my friends and family are vicariously living through my experience and that is really exciting,” said Daugherty, the second Regal Crown Club winner. “When people at the theater say that they don’t have a Regal Crown Club card, I ask, ‘why not?’ Regal has provided me with this experience and for that I will always be loyal.”

Regal fans can now become Regal Crown Club members straight through the Regal Movies app through a mobile device for easy access on-the go. Users can program their favorite theater, gather movie information, select showtimes and purchase tickets.

The Regal Crown Club is the number one theater loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas’ Facebook page and Twitter account @RegalMovies.

Regal Entertainment Group operates the largest and most geographically diverse theater circuit in the United States, consisting of 7,381 screens in 578 theaters in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of Feb. 20, 2014. The Company operates theaters in 46 of the top 50 U.S. designated market areas.

Regal Entertainment Group

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