PLACERVILLE, CALIFORNIA

Prospecting

SF wine school offers formal credential

By From page B5 | January 22, 2014

San Francisco Wine School is offering the first and only formal credential relating to California wines to shape a new generation of industry-leading California wine experts: the California Wine Appellation Specialist (CWAS) Program.

Nick Frey, former president of Sonoma County Winegrowers, is very supportive. “By delving into the diversity of climates, soils and topography,” explained Frey, “the class helps students fully appreciate wines from each American Viticultural Areas.”

CWAS is the only comprehensive, up-to-date education program on California wine, featuring material that is literally impossible to find from other resources.

David Glancy, CEO and founder of San Francisco Wine School, created the CWAS program and exam to help ensure the next generation of wine experts is properly versed in the nuances of California wine. His hope is that the program creates California wine advocates from Miami to NYC to Las Vegas, who can truly open up the world of California wines to consumers.

Italy and France both have internationally recognized certification programs in place to drive interest and celebrate the nuances their wine regions.

“If wine students don’t have the resources or formal channels to specialize in California wine, it sends the wrong message about California’s diverse range of meso-climates, grape varieties, and wine styles,” warned Glancy. “To compete with old world imports and fully tap into growing demand for wine, we need to put educational channels in place to properly engage the industry. Competition is only getting more intense.”

Glancy has a deep history with wine education. He currently sits on the board of the Society of Wine Educators and is one of 12 Master Sommeliers in the world to pass the rigorous Certified Wine Educator exam. He also created, managed and taught the only Certified Sommelier Program approved by Court of Master Sommeliers at the Professional Culinary Institute.

There are three options for study: CWAS Online nine-Week Credential Program — Online Virtual Classroom, Jan. 27; CWAS three-Day Credential Program — Santa Rosa, Jan. 31; and CWAS 9-Week Credential Program — South San Francisco, Spring 2014.

The inaugural three-day CWAS credential program in Santa Rosa will feature special guests Nick Frey, former long-time president of Sonoma County Winegrowers and Liz Thach, Master of Wine and professor at Sonoma State University in the Wine Business Institute.

• Guided tasting and discussion of over 60 California wines
• Identification and interpretation of USA and California wine laws
• Discussion of history and impact of California’s American Viticultural Areas
• Examination of the various climates, soils, grapes and wineries of each region that make it distinctive to the California wine landscape

Since 2011, San Francisco Wine School has provided world-class wine education and professional development for successful careers in the wine industry. San Francisco Wine School programs are designed for credential exam preparation, however many enthusiasts outside of the wine industry attend to deepen their wine knowledge and appreciation.

For more information look for San Francisco Wine School at sfwineschool.com and on Facebook, LinkedIn, Yelp and Twitter.

Wine Institute

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