PLACERVILLE, CALIFORNIA

Prospecting

‘Sharknado’ spins into EDH

By August 05, 2014

Just when audiences thought it was safe to go back to the movie theater — they will get a fresh dose of scares and laughs as Syfy’s “Sharknado 2: The Second One” hits cinemas nationwide for a one-night event on Thursday, Aug. 21 at 8 p.m. local time, courtesy of Fathom Events, Syfy and the Asylum.

With the action moving to New York City and featuring an eclectic cast that includes Ian Ziering and Tara Reid from Syfy’s 2013 sensation “Sharknado,” plus Vivica A. Fox, Mark McGrath, Kari Wuhrer, Judah Friedlander and Kelly Osbourne, “Sharknado 2: The Second One” is bigger in every way than the original.

That includes tornado-force viewership numbers. Nearly 4 million people watched “Sharknado 2: The Second One” when it debuted July 30, the most ever for a Syfy original movie.

Fathom Events fans will also get a sneak peek into the making of the film with 10 minutes of exclusive, never-before-seen footage including a look into the special effects, hilarious bloopers and more.

“Sharknado 2: The Second One” will be presented at Regal El Dorado Hills Stadium 13 with IMAX, 2101 Vine St. in El Dorado Hills Thursday, Aug 21.

Tickets are available now at participating theater box offices and online at FathomEvents.com.

The original “Sharknado” created a major storm of social activity and audience engagement that was as unexpected as the movie’s titular event, when it first aired on Syfy on July 11, 2013.

After generating close to 5,000 tweets per minute and 400,000-plus social mentions, Fathom Events and the film’s producer, the Asylum, brought that film to theaters for a rowdy midnight screening last August.

With even more sharks, more stars and a bigger city for the carnivorous creatures to feast on, a debut on the big screen for “Sharknado 2: The Second One” was in order.

“Sharknado 2: The Second One” is the story of a freak weather system that turns its deadly fury on New York City, unleashing a Sharknado on the population and its most cherished, iconic sites and only Fin (Ziering) and April (Reid) can save the Big Apple.

“We anticipate the tidal wave of Sharknado fans will hit local movie theaters once again this August as fans get their next chance to experience this phenomenon in the biggest way possible,” Fathom Events CEO John Rubey said.

Fathom Events is owned by a newly formed entity called AC JV, LLC. Fathom is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment’s biggest stars, socially relevant documentaries with audience Q&A and much more.

Fathom Events takes audiences behind-the-scenes and offers unique extras — creating the ultimate entertainment experience for fans of all ages. Co-owned by the three largest movie theater circuits in the United States, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, Fathom’s live digital broadcast network is the largest cinema broadcast network in North America

For more information visit fathomevents.com.

The Asylum is one of the world’s leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like “Sharkando.” This year the Asylum announces its first foray into series television with “Z Nation,” a 13-episode action-horror series premiering on Syfy.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Website at Syfy.com and a portfolio of adjacent business (Syfy Ventures).

Fathom Events

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