PLACERVILLE, CALIFORNIA

Prospecting

State Fair memories wanted

Your favorite California State Fair memories could end up in a commercial or on a giant billboard. The state fair of California wants to see your photos of Ferris wheel rides, favorite fair food and fun fair memories.

Throughout the state fair’s 159 year history, a deep wealth of memories have been established, and every year the cache of state fair memories continues to grow.

From the World War I era, to modern roller coasters, to longstanding traditions of California county displays, unusual foods and exhibits paying homage to the state’s agricultural foundations, memories made at the state fair are as diverse as they are venerable.

“Memories Made Daily” promotes the state fair’s “Food, Family, Fun” theme and encourages the community to upload stories of past state fairs, as well as memories made in 2013. New television spots and ads will be created throughout the 17-day fair, which means fairgoers can submit a new fair memory on a Tuesday, and possible see it on TV or a billboard that same week.

“The state fair belongs to the people of California. During the 160th anniversary of the state fair we will highlight real photos, real snapshots and real experiences of Californians and the memories they make at the state fair,” said California State Fair CEO Rick Pickering.

To share a memory visit bigfun.org/memories and enter the required information, including a short description of the memory. Then select a photo and upload by clicking “share now.” Images uploaded will be featured on a gallery located on the site and some photos will be selected for this year’s advertising campaign.

Activity will also be promoted through state fair social media outlets and commercials will be available for viewing on the State Fair YouTube channel after airing.

For updates and information regarding the “Memories Made Daily” campaign, state fair fans are encouraged to engage with the state fair by using the hashtag #StateFairCA on Twitter and Instagram and by visiting:
• Facebook at facebook.com/CaliforniaStateFair
• Twitter at twitter.com/StateFairCA
• Instagram at @statefairCA
• YouTube at youtube.com/user/CalifStateFair

The 160th California State Fair will run July 12 to 28.

For more information and to purchase tickets in advance visit the State Fair Website at bigfun.org.

California Exposition And State Fair

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