PLACERVILLE, CALIFORNIA

Prospecting

Tahoe skyline to rock

By July 25, 2014

After weeks of excitement and anticipation, the Park Family and Warner Hospitality announced that Hard Rock Hotel & Casino Lake Tahoe will join the Tahoe skyline this ski season.

The Hard Rock Hotel & Casino Lake Tahoe will offer visitors a unique experience that is designed to capture the essence of Lake Tahoe while leveraging the globally iconic Hard Rock Hotel & Casino brand.

“We are thrilled to bring a world-class brand to South Lake Tahoe, one that is sure to bring new energy and excitement to South Lake Tahoe’s entertainment district,” said David Park.

Owned by a subsidiary of the Park family — who have more than a 100-year history in the region — the new Hard Rock Hotel & Casino Lake Tahoe will undergo an approximately $60 million renovation and redesign. The Hard Rock Hotel & Casino Lake Tahoe will include two renovated hotel towers with more than 500 hotel rooms, several new restaurants and bars, and a 25,000 square foot casino — all designed to incorporate the exciting elements of the Hard Rock Hotel & Casino brand.

With music at its core, steeped in popular culture and revered as the purveyor of live music venues, no other brand evokes passion and inspires memorable experiences like the Hard Rock Hotel & Casino brand. It is the brand’s mission to combine the authenticity of the region with strong music appreciation to deliver a one-of-a-kind experience.

“The Hard Rock Hotel & Casino brand has music infused in its DNA and is known for celebrating individuality and uniqueness, which makes it a perfect fit for South Lake Tahoe,” said Jon Park.

In March, the Park family acquired the property formerly known as The Horizon and announced a partnership with Warner Hospitality. A leader in gaming management, Warner Hospitality and its affiliated companies manage 10 gaming and non-gaming properties throughout the United States, both in operation and under development.

The Hard Rock Hotel & Casino project in Lake Tahoe marks the company’s entry into the northern Nevada market.

“We are excited that our company’s entry into the northern Nevada market is associated with the internationally known brand of Hard Rock Hotel & Casino, as well as the Park Family. This, combined with the majestic and natural beauty of Lake Tahoe, will make for a resort-style experience like no other,” Bill Warner, CEO of Warner Hospitality, said.

The Hard Rock Hotel & Casino Lake Tahoe will be a fully integrated gaming resort offering more than 500 slot machines and a wide variety of table games. The facility will include a Hard Rock Hotel, the world-famous Hard Rock Hotel & Casino merchandise store, multiple restaurants and bars, the largest outdoor pool experience in South Lake Tahoe, and will also feature an assortment of live-entertainment both indoors and out. Design and development plans for the $60 million project are underway and the property is anticipated to open late 2014 or early 2015.

For more information about the Hard Rock Hotel & Casino Lake Tahoe visit hrhclaketahoe.com or facebook.com/HRHCLakeTahoe.

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