AUSTIN MADISON from Hangtown Painting paints the frame around a window in front of the Placerville News Company as part of the Main Street Matters painting project in Placerville. Democrat photo by Pat Dollins


The Big Reveal for Main Street

By From page B1 | June 20, 2014

If you haven’t gawked at the changes on Main Street as you drive past, then the pedestrians and other motorists on the street are probably grateful, but you’re missing the fun. To see what’s been done and celebrate the new look of Main Street, come to the Main Street Matters Celebration on Saturday, June 21 from 4-7 p.m.

It won’t be just looking at newly painted, sharp-looking buildings with freshened up signage. This is a celebration of a gift, a shot in the arm for downtown and a reason to eat cake.

About 23 buildings on both sides of Main Street from the Belltower to the courthouse are being painted courtesy of the Benjamin Moore Paint Company, as part of its “Main Street Matters” campaign. The campaign which will paint 20 Main Streets from around North America, is a way for the company to show their support of Main Street America.

Since the kick-off on June 2, Hangtown Painting and Baxter Painting, both local contractors, have been braving the heat to paint the buildings after repairs have been completed by Jeffco Construction.

Some of the painting elves arrive at 5:45 a.m. and are wrapping things up by 10:30 a.m. when the businesses open; others arrive in the late afternoon and work through the evening. Merchants and visitors have daily surprises when they arrive in town each morning.

Denise Allison, owner of Violets are Blue, said her store was painted at night by Hangtown Painting. “I’m getting my sign painted too and it should be done by the 20th.”

Next door, at Placerville Antiques, owner Bev Fraga was washing down the mosaic tile adorning one wall. The rest of the facade had been painted two shades of a soft blue.

“They repaired some of the tile that was missing and we tried to play off the colors of the tile for the paint.” Fraga is also having her exterior sign repainted.

Across the street, Main Street Yoga and Kelsey’s NeedleKrafts share a newly painted tan building with brick colored trim.

“This is freshening up the whole town,” said Nikki Cornelius, one of the co-op owners.

Judy Vogan, another co-op owner, said she was thrilled with the rich appearance of the building and the way it set off the little garden in front of Kelsey’s window.

Some have new colors; some have the same colors but newly done; others have replaced faded signs. Other plans to spruce up Main, including repaving the street, are still in progress and will unfold in the upcoming months.

On June 21, the painting, except for minor detail work, will be done, the new signs will be installed and the town will turn out to eat huge cakes provided by Raley’s and designed to look like Main Street.

Revel in the charm of Main Street and enjoy the live music by local performers like Tamra Godey, re-enactments, scavenger hunt, dance demonstrations, body art, displays, stagecoach rides, plein air painting by artists from the Gold Country Artists Gallery, face painting by artists at the Hart Lounge and the food and beverages that will be part of the celebration.

There will be a photo booth for fun pictures you can upload to Facebook. The town tagline winner will be announced at the event. Merchants will offer discounts for use on June 21 and since it is also Third Saturday Art Walk, businesses will be open late.

“We’re really looking forward to this celebration,” said Kelly Sinatra of Benjamin Moore. “Everyone has been a pleasure to work with and it’s been great to be a part of making Main Street better.”

June 21 is a celebration of community: of people who came together and made Placerville one of only 20 towns to be painted; of the army of painters, carpenters, sign makers and construction workers who did the work; of the merchants and property owners who participated and added their own touches; of the community of Benjamin Moore representatives who collaborated with the community of Placerville.

Be sure to join the party. For more information call 530-672-3436.

Contact Wendy Schultz at 530 344-5069 or [email protected] Follow @wschultzMtDemo on Twitter.

Wendy Schultz

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