Monday, April 21, 2014

A bicycle built for everyone

From page HGG6 | November 22, 2013 | Leave Comment

If you have cycling enthusiasts of any age on your Christmas list, Placerville Bike Shop at 1307 Broadway in Placerville will have something you can feel excited about giving.

The family-owned business has been in Placerville since 1977 and at its present location since 1987. Bob Molinari, 64, and his two sons Andrew, 35, and Jeffrey, 27, are not only owners but they are cycle enthusiasts themselves, with a wealth of advice to offer the cycling community.

Placerville Bike is an authorized Trek dealership, carrying a selection of road bikes, mountain bikes, children’s bikes, BMX, hybrid and comfort bikes.

They carry cycling shoes, apparel, helmets, equipment, cycling computers for speed functions, bike racks, bike seats, repair kits, locks, tires, pumps and baskets. They also offer repair shop services and their newest offering is a perfect fit.

“Andrew and Jeff completed a fit seminar to learn how to properly fit a person with a bike,” said Bob. Whether you are purchasing a new bike or have been riding a well-loved bike for years, a proper fit can make all the difference in your comfort and efficiency in cycling.

“We can help with hand numbness, saddle problems, iliac crest problems and a lot of other aches and pains people get when their bike isn’t properly adjusted for them,” said Jeff. He spends about 2 1/2 hours with each person, working with them and adjusting their bikes for just the right fit.

 ”Trek does such a good job,” said Bob. “Their products are well-tested and engineered and many are made in the United States. Trek also does a good job with engineering bikes for women and that’s become a big part of our business. We also carry Gary Fisher mountain bikes. Fisher was one of the original mountain bike guys in Marin.”

Dual Sports bikes integrate both road bike and off-road capabilities with their wider tires and sturdy frames. Placerville Bike still has some available but you’ll need to be fast to get one. Comfort bikes are also becoming more popular said Bob.

“A lot of people love to ride, but they need to sit upright rather than being bent over the handlebars on a road bike, so the comfort bikes are good for them,” he said.

Smaller items such as lights, helmets, neon bike vests and windshells, bells and mirrors are thoughtful and practical gifts and Placerville Bike has a wide selection available. Cold weather full-finger gloves, thermal wool socks, warm tights, ear warmers and armskins, as well as warm skullcaps to slide on under a cycling helmet are good choices for cyclists who ride on cold winter mornings. And Chamois Butt’r, to ease the friction that can cause chafing on a long ride, makes a super stocking stuffer.

 If you can’t decide exactly what your cycling enthusiast might need, a gift certificate which can be used for a bike tune-up — a good idea to do at least once a year — bike fittings, cycling gear, winter wear or equipment are all great ideas.
The experts at Placerville Bike also have a wide knowledge of great places in and near El Dorado County to cycle and do weekly biking tours. Talking to one of them might be a gift in itself.
Placerville Bike Shop hours are Monday through Friday 9:30 a.m.-6 p.m., Saturday, 9:30 a.m.-4 p.m. and closed Sundays. Contact them at or 530-622-3015.


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