It’s no accident that Max Muscle’s January magazine is dedicated to weight loss.
The headlines “Get in the Best Shape of Your Life” and “Foods that Burn Fat” fit right in with the business’ philosophy — with the right help, anyone can meet their fitness goals.
The shelves at Max Muscle Sports Nutrition in Placerville, owned by Jon and Desirae Meyer, are lined with supplements — everything from flavored protein powders to Cleanse and Lean Advanced to echinacea. Every month customers can pick up a new copy of “Max Sports Fitness” to learn how to pair Max Muscle’s products with a healthy fitness routine.
Here’s a tip from this month’s issue: Take the stairs. You can do much more that step up and down. Max Muscle’s stair workout shows people how to do decline push-ups, squat jumps, side plank, dips and more.
Walking into Max Muscle can be daunting for first-timers. Questions swirl: “How much protein do I need?” “Which vitamins should I take?”
That’s where Jon, who has owned the Placerville Max Muscle since 2003, comes to the rescue. While speaking with this reporter a customer who had recently begun a new fitness and supplement regiment came into the store. Jon, 32, knows every product and, surprisingly, he also remembered what the customer had purchased during her first visit … down to the flavor.
Every customer who walks in the door gets this personalized attention. There’s no “one size fits all” approach at Max Muscle, said Jon. He gets to know his customers and helps them tailor a supplement plan that “is geared to what their goals are,” Jon explained.
It’s a rewarding job. ” I enjoy helping people achieve their goals and seeing them get the results they want to get,” Jon said.
And if customers need an inspirational story they don’t have to look any further than behind the counter. Jon has dedicated himself to to fitness for more than a decade. The former personal trainer continues to educate himself on the latest products and, he said, Max Muscle’s quality products deliver.
On the Max Muscle NorCal Website, supplement users can’t say enough about the company’s products and staff:
“I am a single mom of three and, at the young age of 46, I thought I would always struggle with my nutrition and my weight until … I walked into the Max Muscle store and, to my surprise, found people who could not only help me figure out what I should eat and what kind of supplements I needed to improve my health they did it with ease.” — Teresa A. McMaugh
“Thanks to the advice and recommendations I received … I dropped the 20 excess pounds, lowered my bodyfat percentage to 6 percent and, at the age of 50, got into the best shape of my life! As a result, I placed in the top five in my class in each of the three bodybuilding contests I entered.” — Raymond Fong
“We’ll tailor what (supplements) they take based on their goals,” Jon said.
So if you want to get healthier, become a body builder or climb a mountain stop by the store. Max Muscle Sports Nutrition is located at 4615 Missouri Flat Rd., Suite 4, in Placerville, Hours are 10 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 4 p.m. Saturday and closed Sunday.
For more information call 530-626-0239 or e-mail [email protected].