There may be over 800 Massage Envy Spas all across the United States, but business owners Danny and Laurie Vaqueiro have made their El Dorado Hills location unique and all their own. With an aim of contributing to El Dorado County’s wellness and fostering a compassionate environment, it’s clear to all who step through their doors that this dedicated team has not only met these standards — they have far surpassed them.
The Vaqueiros never imagined having their own business. Laurie was in the homebuilding industry for 20 years, while Danny was a professional athlete and worked for FedEx for 24 years. Switching career paths wasn’t even on their radar, until one day in 2006 when Laurie heard about Massage Envy. At the time, the couple had a massage therapist that they used regularly, but a variety of factors made this option inconvenient. They decided to try something new and test out the Massage Envy in east Roseville. After Laurie’s third massage, a sudden inspiration came to her: there needed to be a Massage Envy in El Dorado County. She realized that this company was such an affordable and convenient way to promote wellness, and she wanted to make sure locals in her community had access to these services.
When Laurie came home, she looked into the franchise and how to open up a new location. After a lot of research, meetings with directors, and an immense amount of organizing, they finally arranged to open up a location in El Dorado Hills Town Center in 2007.
The beginning was a little challenging — they had to overcome obstacles such as a lack of traffic and visibility (Nugget market was not yet built, so there were not as many visitors), and figure out how to market to the demographics of El Dorado County. Despite the challenges presented during the first few years, Massage Envy kept on going. Today, the business has a vibrant staff and client base, and the owners couldn’t be happier.
“We had never aspired to be business owners,” Laurie said. “We hadn’t planned it, but I believe it was just meant to be. I believe we’re here because that’s where we’re supposed to be.”
Massage Envy operates under the philosophy that their employees are No. 1 and that they are family. They believe that if their employees are happy, calm and excited to come to work, this attitude will translate over to the customers and make the business thrive.
“We feel that if we take care of each other, we will have the energy to take care of everyone else,” Laurie said. “As a whole, my husband and I really value our employees. There can be challenges, but ultimately, we care for each other and strive to make this a nurturing, encouraging environment.”
Massage Envy gives about 1,500 massages a month, so it takes a lot of energy to keep up with the demands of this business. But with a staff that acts as a support system and cares for each other, all of the massage therapists and estheticians are able to provide the best services that they can.
Additionally, Laurie has done her part to make sure her clients and employees have their needs met. In 2009, she enrolled in a local massage school and acquired her California state certification in 2011. “I went to massage school to understand the needs of our therapists and clients, and to make better business decisions for our clinic,” she said. Even though she runs the business side of Massage Envy and doesn’t directly practice massage therapy, having this background knowledge is very beneficial.
Massage Envy Spa offers a variety of services, ranging from massages to Murad Healthy Skin facials. There are four different types of facials offered that follow a special protocol designed exclusively for Massage Envy. The trained estheticians will advise each client on what is right for their skin, whether that’s the Clarifying Enzyme Acne Facial, Anti-Aging Facial, Sensitive Skin Facial, or Environmental Shield Vitamin C Facial. No matter what treatment is offered, clients leave feeling rejuvenated and with healthy, glowing skin.
As for massages, visitors have the opportunity to customize their session to whatever they need. Additionally, there are special massages for expecting mothers such as a prenatal massage, or the sports massage to help alleviate pain for athletes. The most basic massage is offered at an affordable introductory rate of $49.99 so that all people can experience the benefits of massage. One of the missions of Massage Envy is to take the “elite” of out massage so that people of all financial backgrounds can see the wellness that massage therapy can bring.
Laurie has a deep appreciation for the massage therapists and estheticians who make the clinic thrive and bring joy to their clients’ lives. But most of all, Laurie loves being part of a community that promotes both mental and physical health.
“One of the most rewarding parts is seeing the lives touched/changed/improved by the hands of these wonderful professionals,” Laurie said. “They are truly making a difference in our community of El Dorado County and this was our vision back in March of 2006.”