PLACERVILLE, CALIFORNIA
MAX MUSCLE, Jon Meyer.  Democrat photo by Pat Dollins

MAX MUSCLE OWNER Jon Meyer poses in his shop recently. Max Muscle Sports Nutrition offers attire and supplements for an active lifestyle. Democrat photo by Pat Dollins

Healthy Trends 2014

Fuel your fitness at Max Muscle

By From page HT17 | January 24, 2014

Want to lose weight? Gain muscle mass? Achieve your fitness goals? Max Muscle in Placerville is the place for you.

“Pretty much anyone who is active — this is the store for them,” said Jon Meyer, who owns the store with his wife, Desirae.

Max Muscle is a fitness or health nut’s haven and offers everything from nutrition supplements to flavored protein powders, Cleanse and Lean Advanced to echinacea. The store offers nutrition supplement samples, body fat testing, tanning, clothing and yoga mats. Recently the store acquired an InBody230, a full-body composition scanner that uses electrical impedance to analyze muscle mass, body fat, total body water, body mass index, basal metabolic rate and more.

“Using a machine like the InBody230 is a really good way to keep track of your progress in the gym,” said Meyer. “It’s 98 percent accurate and can be done in less than a minute. It’s really pretty cool.”

One thing Meyer always points out to customers is that, when it comes to a fitness plan, there is no “one size fits all.” Nutrition supplements aren’t only for athletes and body builders, and that’s why Max Muscle is proud to offer customized nutrition and fitness plans where Meyer can work one-on-one with customers and walk them through their options. As a matter of fact, that’s probably the part of this job that he likes best.

“I really enjoy helping people,” said Meyer. “There’s so much misinformation and conflicting information out there, and I can teach people and help them sort through all that. I don’t try to sell stuff just to sell stuff. I’d rather have customers walk out of the store empty-handed but with new knowledge in their head than walk out of here with something they don’t need.”

Meyer, who grew up in Camino and graduated from El Dorado High School, started working with a personal trainer when he was 16 or 17. By changing his diet and workout routine, Meyer gained 20 pounds of muscle mass, and it was through this experience that he realized the importance of diet for fitness. That’s when he decided to become a Certified Fitness Nutrition Specialist and to join up with Max Muscle in Sacramento. He and Desirae opened their own franchise on Missouri Flat Road in Placerville in 2003, and, as the health and fitness industry has taken off over the last 10 years, the store has grown, too, ever since.

“Seventy to 80 percent of the results you see in fitness have to do with eating and drinking the right stuff,” said Meyer. “Most people don’t get enough protein. You need that to build muscle. Muscles are also 70 percent water, so it’s really important to stay hydrated. It’s stuff like this that we can help people of all ages with at Max Muscle. We’re here to help. Helping people achieve their goals is what we do best.”

Max Muscle is located at 4615 Missouri Flat Road, Suite 4, in Placerville. For more information, call 530-626-0239 or e-mail [email protected]

Jessica Cyphers

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