Monday, July 21, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

True Value Hardware prides itself in customer service

TRUE VALUE HARDWARE on Missouri Flat Road is a family business. Left to right are Amy, Jeff, and Candy Gutierrez. Democrat photo by Pat Dollins

TRUE VALUE HARDWARE on Missouri Flat Road is a family business. Left to right are Amy, Jeff, and Candy Gutierrez. Democrat photo by Pat Dollins

By
From page D18 | January 06, 2012 |

True Value Hardware, located at 4751 Missouri Flat Road in Placerville, won’t just sell you a table saw. It will plug it in, fire it up and make sure it works before you ever think about taking it home.

Because for the local business that’s been around for 32 years, it’s not just about selling a product. It’s about taking care of the customer.

“We go beyond,” said president Dave Gutierrez. “We try to have extreme customer service.”

The hardware store sells the products you’d expect, from power equipment for home and lawn improvement to a wide variety of nuts and bolts. But it does so much more than that, according to Gutierrez, also offering services like a rental yard for heavy machinery like an excavator or John Deere tractors, and a repair shop for machinery maintenance.

“We excel as a hardware store,” Gutierrez said. “We are a Stihl dealer, a John Deere dealer, we do Echo (equipment). We do four-hour, 24-hour and week rentals. We have any piece of equipment to get any job done.”

The store’s wide variety of products and services are essential in a county like El Dorado, where home improvement is a mainstay for many local residents.

“Things have really tightened up since the economy slowed down,” Gutierrez said. “There are no more contractors around; people are doing it themselves. It’s mostly homeowners doing the work. We try to keep new equipment so it doesn’t break down. It’s a big concentration of ours that it doesn’t break down. There’s nothing worse than renting a piece of equipment that doesn’t work.”

Even the products the store sells are focused around being fully functional before a purchase is made.

“We just carry quality stuff,” Gutierrez said. “We don’t like selling items that people are going to return in months. When somebody buys a product here, we start it up and make sure it’s running perfectly, so when they take it home it’s all ready to run. When you buy something in a box, half the time it doesn’t run. Half the time it needs an adjustment.”

Flexibility is also a quality the store claims do well with.

“We go one step farther than the normal to make sure people find what they need,” Gutierrez said. “If we don’t have it, we’ll try to order it for them. If we don’t have it, and we get two calls for an item we feel we should have, we will order it and try to get it in stock.”

While the Christmas season may help some stores boom, though, True Value Hardware typically waits until spring for its highest selling season.

“Our Christmas time is spring,” Gutierrez said. “People are buying power equipment and power supplies. We try to have everything, to be a one-stop shop hardware.”

The store’s repair shop helps the business grow every year. With full-time local mechanics on staff, True Value Hardware gets a lot of business from customers looking to have items fixed.

“We’ve been doing small engine repair and tractor repair for 32 years,” Gutierrez said. “The only problem is we get very backed up in spring, sometimes up to five weeks. We only have so many mechanics.”

Demand in the spring season for repair on lawnmowers, garden tractors and other equipment for outdoor improvement keeps the business overwhelmed with requests.

The biggest stamp of success the store experienced came when True Value Hardware in Placerville remodeled its store in May 2009. Changing the layout of the store with the Destination True Value concept brought in new business and kept old business coming back.

“We have been in double digits every month since then,” Gutierrez said. “We’ve shown increases since the remodel. It’s a real appealing layout in the store. People seem to like it. Our customer count has increased continually since then, as have sales.”

With a new layout, several features from parts to equipment and service, the store aims to continue its success into 2012 with a smile.

“We do it with exceptional customer service,” Gutierrez said. “We have knowledgeable sales people that have been here for years. They can help with any problem (customers) have.”

Comments

comments

Patrick Ibarra

.

News

Highway 50 collision fatal

By Cole Mayer | From Page: A1

 
IRS unveils Taxpayer Bill of Rights

By News Release | From Page: B1

EDH community unites to patch up historic barn

By Mike Roberts | From Page: A1 | Gallery

 
Stay connected through sheriff

By El Dorado County Sheriff's Office | From Page: B1

Bird tests positive for West Nile

By Ross Branch | From Page: A1

 
P’ville hires Camino superintendent

By News Release | From Page: B1

 
Heard over the back fence: Public swim times announced

By Bob Billingsley | From Page: B1

County gets partial refund on promotional event

By Dawn Hodson | From Page: A3

 
Jeepers expo Wednesday in Georgetown

By Dawn Hodson | From Page: A3

Help SWR with squirrel babies

By Sierra Wildlife Rescue | From Page: A9

 
.

Opinion

The rural life: Save the day: Neuter and spay

By Jennifer Forsberg Meyer | From Page: A4

 
Different place, different priorities

By Mountain Democrat | From Page: A4

California rambling: Giving cities a pass

By John Poimiroo | From Page: A4 | Gallery

 
.

Letters

Ready for Hillary?

By Letters to the Editor | From Page: A5, 2 Comments

 
Fukushima

By Letters to the Editor | From Page: A5

Diamond Springs Firefighters Union is corrupt

By Letters to the Editor | From Page: A5, 1 Comment

 
100+ years and thanks

By Letters to the Editor | From Page: A5

A thank you note

By Letters to the Editor | From Page: A5, 1 Comment

 
Prada belongs in Berkeley

By Letters to the Editor | From Page: A5

.

Sports

Sports Scene: July 20, 2014

By Jerry Heinzer | From Page: A6

 
Roundup: July 20, 2014

By Democrat Staff | From Page: A6

Season over for Post 119

By Mike Bush | From Page: A6 | Gallery

 
Valley View Sports Park

By Julie Samrick | From Page: A6 | Gallery

Under the Scoreboard: July 20, 2014

By Democrat Staff | From Page: A6

 
Schedule: July 21-26

By Democrat Staff | From Page: A6

Becker slips by in wild KWS finish

By Gary Thomas | From Page: A6

 
Sophia Barden wins strut title

By Special to the Democrat | From Page: A7

.

Prospecting

How to safely help a horse

By Wendy Schultz | From Page: B2 | Gallery

 
Railroad Museum offers a fun ‘History Happy Hour’

By California State Railroad Museum | From Page: B4

 
As we were: Money for home repairs

By Ken Deibert | From Page: B4

Volunteer kitchen help needed in EDH

By Health and Human Services Agency | From Page: B10

 
Marshall Medical Center to host day of fitness and fun

By Marshall Medical | From Page: B10

 
Kids parade for free admission to the fair

By Amador County Fair | From Page: B10

.

Essentials

Crime Log: July 6-8

By Cole Mayer | From Page: A2

 
.

Obituaries

Betty Ellene Hock

By Contributor | From Page: A2Comments are off for this post

 
Douglas J. Beam

By Contributor | From Page: A2

Jerry Grant Young Jr.

By Contributor | From Page: A2

 
Kathryn Noreen Nolan

By Contributor | From Page: A2

.

Real Estate

.

Comics

Speed Bump

By Contributor | From Page: A8

 
American Profile Crossword

By Contributor | From Page: A8

Tundra

By Contributor | From Page: A8

 
Horoscope, Tuesday, July 22, 2014

By Contributor | From Page: A8

Horoscope, Monday, July 21, 2014

By Contributor | From Page: A8

 
Shoe

By Contributor | From Page: A8

Sukodu

By Contributor | From Page: A8

 
Rubes

By Contributor | From Page: A8

New York Times Crossword

By Contributor | From Page: A8

 
TV Listings

By Contributor | From Page: A8