Wednesday, April 16, 2014

Customer service is No. 1 at Thompson Toyota

From page SOS14 | December 31, 2012 | Leave Comment

Twenty-four years ago when Ron Thompson of Thompson’s Toyota contemplated becoming a player in the new car scene in Placerville, he vowed his standard would be “customer service is everything.” The city had a long history of automobile stores, but this walk-on from Sacramento would make his dealership a laboratory of respect for the community as well as for his team members.

It has paid off in many ways with endless awards and citations for quality and good business practices.

“We were recognized by J.D Powers and Associates for being a successful rural auto dealer,” Thompson said. “We received the Mark of Excellence from General Motors and the President’s Award and Signature Award from Toyota.” Then in a classic understatement Thompson added, “And a few others.”

Being a good citizen and compassionate businessman was natural to the founder. But he also had some experience along the way. Before opening Thompson’s Buick GMC in 1989, he invested 25 years with Lew Williams Chevrolet working every job in the agency, beginning as a car washer, and winding up to general manager. Parlaying this into the GM franchise, he also bought the Stancil Toyota dealership. Over the years both enterprises have prospered. As they did, Thompson returned the favor.

Ever mindful of the needs of community and charity, Thompson helped build the 18,500-square-foot Skateboard Park in Placerville as well as contributing time and resources to other local and international causes through the Rotary Club, where he served as president in 2007-2008. Jeff Thompson is president-elect of the club and will serve in the coming year.

Rotary Park in town is receiving an extensive make-over, thanks in large part to the Thompsons. Wetlands conservation is also one of many interests important to Jeff.  Toys for Tots takes lots of his time as well. This year the Thompson Auto Group raised 1,800 toys for the charity.

The Thompson clan includes Ron, his wife Betty, son Jason, a musician who travels the world, daughter Stacy, owner of Niemann’s AutoTouch on Forni Road in Placerville, and son Jeff, executive general manager of the family’s automobile businesses. He is married to Tracy,  a home maker and fashion consultant. They have two kids, Zack, 10, and Jessica, 14.

Thompson’s Toyota, located at 140 Forni Rd. showcases hundreds of new and used cars, trucks and SUVs, and maintains 27 service bays. The Buick GMC facility also carries new and used vehicles at 55 Placerville Drive, across from the Fairgrounds. Both showrooms and customer lounges are about to be enlarged and remodeled.

“We have good and valued customers who come from Roseville and Folsom, even Stockton. Appreciation and follow-up service is why they come back,” Jeff Thompson explained. “It has to be a genuine quality in each of us, and becomes something we look for when we hire.”

Since 1989 the Thompsons have helped over 25,000 drivers select the right vehicles, many of whom return to Thompson’s dealerships for their next ride.  There is a key to staying power, according to the National Automobile Dealers Association, and it isn’t the lowest price or the best financing or the most affable salesman. It’s all that plus listening, pacing, sincerity and insuring the removal of even the appearance of high pressure from the experience. “It’s called great customer service,” said Jeff Thompson. “It’s our lifeblood. We preach it, give it and live it.”

Thompson Toyota ( can be reached at 530-903-4570, Thompson Buick GMC ( at 530-748-1293. Both Websites offer full displays of current vehicle offerings.


Discussion | No comments



Motorcycle fatality in Greenwood

By Cole Mayer | From Page: A1

Greenwood School being restored

By Rebecca Murphy | From Page: A1 | Gallery

Cal Fire increasing staffing, hiring

By Cal Fire | From Page: B1

EID restricts watering days

By Michael Raffety | From Page: A1, 10 Comments

Lover’s Leap fall injures man

By Tahoe Tribune | From Page: A1

EDH Fire Dept. annexing Latrobe

By Noel Stack | From Page: A1, 7 Comments

Tea Party meeting April 17

By Tea Party Patriots Of El Dorado Hills | From Page: A3, 42 Comments

Town Hall Meeting on Underage Drinking May 1

By El Dorado Hills Community Vision Coalition | From Page: A6

Floating body not a body

By Cole Mayer | From Page: A7

Old mill a goner

By Dawn Hodson | From Page: A11, 9 Comments | Gallery



A great big thanks

By Letters to the Editor | From Page: A5

Murder? Suicide?

By Letters to the Editor | From Page: A5, 6 Comments

‘Drive Clean’

By Letters to the Editor | From Page: A5, 3 Comments

Middle class getting poorer?

By Letters to the Editor | From Page: A5, 42 Comments

Real estate lies

By Letters to the Editor | From Page: A5, 6 Comments



Outside with Charlie: Switch gear

By Charlie Ferris | From Page: A8

Ponderosa volleyball is a family affair

By Jerry Heinzer | From Page: A8 | Gallery

Aussie team makes visit

By Special to the Democrat | From Page: A8

Griz have challenging day

By Mike Bush | From Page: A8 | Gallery

Roundup: April 15, 2014

By Democrat Staff | From Page: A9 | Gallery



Men to walk a mile in her shoes

By Center For Violence-Free Relationships | From Page: B2 | Gallery

Runners stampede for Sugarloaf scholarships

By El Dorado County Office of Education | From Page: B2 | Gallery

At a glance: Take aim on fun

By Mimi Escabar | From Page: B2

Team works to fight disease

By Placerville Kiwanis | From Page: B3

COOL School is accepting applications

By Rescue Union | From Page: B4

Band of Miwoks fund mission

By Shingle Springs Band Of Miwok Indians | From Page: B12



Crime Log: March 25-27

By Cole Mayer | From Page: A2

Weather stats 4-15-14

By Michael Raffety | From Page: A2



Numa Edward “Ed” Roberts

By Contributor | From Page: A2

Ronald Russell Rohrer

By Contributor | From Page: A2, 2 Comments


Real Estate




By Contributor | From Page: A10

Flying McCoys

By Contributor | From Page: A10

Speed Bump

By Contributor | From Page: A10

Working It Out

By Contributor | From Page: A10


By Contributor | From Page: A10


By Contributor | From Page: A10

New York Times Crossword

By Contributor | From Page: A10


By Contributor | From Page: A10

Horoscope, Thursday, April 17, 2014

By Contributor | From Page: A10

Horoscope, Wednesday, April 16, 2014

By Contributor | From Page: A10

TV Listings

By Contributor | From Page: A10