Wednesday, September 17, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Shoestring: Home of the pastrami burger and chili cheese fries

DSC_9751e

DEBBIE HARDING STANDS next to a 1957 Chevy Bel Air, owned by her and her husband, Mike in front of their business on Broadway in Placerville. Democrat photo by Shelly Thorene

By
From page SOS1 | December 31, 2012 |

Happiness is not just a destination. If one is wise, happiness is found along the journey. And that is key to the success at the Shoestring restaurant in Placerville.
Housed in a little yellow building, just feet from the pavement on Broadway, this old-fashioned burger joint evokes memories of the small town burger places of the mid-20th century.
“My dad, Richard Siegel, opened the first Shoestring in the San Fernando Valley in 1959,” said owner Debbie Harding. “When he passed, my brother took it over. He opened this one in 1989 (in Placerville) and I purchased it from him.”
The little restaurant has a rich heritage, with ties to Debbie’s uncle, who mentored the founder of the Carl’s Jr. Restaurant chain, as well as her father. To Debbie, working at the Shoestring is second nature to her. She grew up in the business.
When asked what the “Shoestring secret to success” is, Debbie said that love is at the heart of it all.
“You need to love what you do,” she said. “I love this business. I love the people who work here and the people who come here.”
One obvious key to success in the food industry is the food has to taste good. Shoestring is renowned for its chili dogs, chili cheese fries and pastrami burgers.
“We use the best possible ingredients,” Debbie said. “We don’t cut corners. And we listen to our customers. If something isn’t right, we fix it – right then and there.”
At the Shoestring, customer service takes on an additional meaning. Customers become friends. Debbie and her staff hear about weddings, births and even family funerals from Shoestring patrons.
“We get really close to our customers. This is a personal business,” she said. “We get to know our customers. We’ve seen so many over the years. They bring their children and grandchildren here. We are regarded as friends of their families.”
The Shoestring’s staff is equally important to Debbie.
“I feel they are the heart of my business,” she said. “Each one of my employees thinks of the Shoestring as their own. It’s fun to work here. We look at each other and we laugh.”
The Shoestring doesn’t have a Website. Yet, people love the little restaurant so much, it has a faithful, 21st century, five-star following on Yelp.
“People find us on Yelp all the time,” Debbie said. “They look up places to stop on their way to Apple Hill and Tahoe. We had one guy come through here recently, and he said, ‘That’s the BEST cheeseburger I’ve had in the last 20 years! I will be back.’ It makes me feel great when someone is so happy with our food.”
At the end of the day, Debbie feels that doing what you love is the key to happiness – and ultimate success – in life.
“We are a little hole-in-the-wall, but everyone loves us. We get regular calls and comments of praise,” Debbie said. “We started on a ‘shoestring,’ and we live on a shoestring, but at the end of the day, there’s not many jobs where you can get up and look forward to going to work every day.”
Shoestring is located at 1320 Broadway in Placerville. Hours are Monday through Saturday, 11 a.m. to 8 p.m. and Sunday, 11 a.m. to 7 p.m. Call 530- 622-7125.

Comments

Subscription Required

Thank you for reading the MtDemocrat.com digital edition. In order to continue reading this story please choose one of the following options.

Current Subscribers
If you are a current subscriber and wish to obtain access to MtDemocrat.com, please select the Subscriber Verification option below. If you already have a login, please select "Login" at the lower right corner of this box.

Subscriber Verification

Special Introductory Offer
For a short time we will be offering a discount to those who call us in order to obtain access to MtDemocrat.com and start your print subscription. Our customer support team will be standing by Monday through Friday, 8am to 5pm to assist you.

Call and Save! (530) 344-5000

If you are not a current subscriber and wish not to take advantage of our special introductory offer, please select the $12 monthly option below to obtain access to MtDemocrat.com and start your online subscription

Help?
.

News

Fire burns CP house

By Cole Mayer | From Page: A1 | Gallery

 
Firefighters and evacuees transform Pollock Pines

By Dawn Hodson | From Page: A1 | Gallery

 
Volcanoville man shot

By Cole Mayer | From Page: A1

Italy on Wheels a hidden gem

By Larry Weitzman | From Page: B1

 
King Fire nearing 19,000 acres burned, only 5% contained

By Cole Mayer | From Page: A1 | Gallery

Fairgrounds Park n’ Ride temporarily closed

By News Release | From Page: A3

 
‘Fire in Sierra Nevada Forest’ topic at Forest Forum

By Amador-El Dorado Forest Forum | From Page: A3

Volunteer driver ‘Meet and Greet’ at Senior Center

By Health and Human Services Agency | From Page: A3

 
Be disaster aware, take action to prepare

By Health and Human Services Agency | From Page: A7

 
Disaster preparedness presentation Sept. 23

By Health and Human Services Agency | From Page: A7

Base camp a place of support and logistics

By Cole Mayer | From Page: A11 | Gallery

 
.

Opinion

My turn: Watershed issues and natural resource management

By Special to the Democrat | From Page: A4

 
Thoroughly modern

By Mountain Democrat | From Page: A4

My turn: Small businesses deserve more from healthcare reform

By Special to the Democrat | From Page: A4

 
.

Letters

Senior awareness

By Letters to the Editor | From Page: A5

 
Vote no on Measures M, N, and O

By Letters to the Editor | From Page: A5

Alger and impeachment

By Letters to the Editor | From Page: A5, 1 Comment

 
Voting

By Letters to the Editor | From Page: A5

.

Sports

Fast starts catalyst for Cougar wins

By Jerry Heinzer | From Page: A8 | Gallery

 
Old Greenwood a classic Jack Nicklaus design

By Jeffrey Weidel | From Page: A8

Ponderosa picks up first conference victory

By Mike Bush | From Page: A8 | Gallery

 
First and goal: Go-to guy

By Mike Bush | From Page: A8

Sports Scene: Sept. 16, 2014

By Democrat Staff | From Page: A9

 
Roundup: Sept. 16, 2014

By Democrat Staff | From Page: A9

.

Prospecting

Couple honors country, celebrates community

By Julie Samrick | From Page: B2 | Gallery

 
At a glance: Enjoy life

By Mimi Escabar | From Page: B2

Learn about Sierra Foothill perennials and shrubs

By Tripp Mikich | From Page: B2 | Gallery

 
TechTrek makes a difference

By American Association Of University Women | From Page: B3

Senior Day Care celebrates anniversary

By Senior Day | From Page: B3

 
FLC speaker series continues this fall

By Folsom Lake College | From Page: B4 | Gallery

 
Grow For It! Growing olives in the foothills

By Deborah Nicolls | From Page: B4

Senior Room announces speakers

By Cameron Park Community Services District | From Page: B5

 
Life as I know it: Senior year — gone fishing

By Robert F. Boggus | From Page: B5 | Gallery

.

Essentials

Crime log: Sept. 3-4

By Cole Mayer | From Page: A2

 
Weather stats 9-16-14

By Michael Raffety | From Page: A2

Correction

By Cole Mayer | From Page: A2

 
Lake levels 9-15-14

By Michael Raffety | From Page: A2

Building permits 9/8-12/2014

By Michael Raffety | From Page: A2

 
.

Obituaries

Barbara Jean Eades

By Contributor | From Page: A2

 
Ethel Fern Forsyth

By Contributor | From Page: A2

.

Real Estate

.

Comics

New York Times Crossword

By Contributor | From Page: A10

 
Long Story Short

By Contributor | From Page: A10

Flying McCoys

By Contributor | From Page: A10

 
Speed Bump

By Contributor | From Page: A10

Tundra

By Contributor | From Page: A10

 
Horoscope, Thursday, September 18, 2014

By Contributor | From Page: A10

Horoscope, Wednesday, September 17, 2014

By Contributor | From Page: A10

 
TV Listings

By Contributor | From Page: A10

Shoe

By Contributor | From Page: A10

 
Sudoku

By Contributor | From Page: A10

Rubes

By Contributor | From Page: A10

 
.

Medical Profiles

Rahimi’s dental practice built on strong roots

By Peter Tyner | From Page: MP4 | Gallery

Eskaton Village offers various living arrangements for seniors

By Peter Tyner | From Page: MP4 | Gallery

Engineer-turned-doc enjoys Marshall Hospital’s patients

By Peter Tyner | From Page: MP8 | Gallery

Marshall attracts nationally sought-after gastroenterologist

By Marshall Medical | From Page: MP8 | Gallery

Four levels of assisted living available at New West Haven

By Charlotte Sanchez-Kosa | From Page: MP10 | Gallery

Compassionate care found at Shingle Springs Health & Wellness Center

By Rachael A. McCoy | From Page: MP10 | Gallery

Trust your gut with a visit to Dr. Cummings’ office

By Pat Lakey | From Page: MP15 | Gallery

Sleep apnea specialist Dr. Bughao a ‘gentle dentist’

By News Release | From Page: MP15 | Gallery

It’s all about relationships for oral surgeon Dr. McIntire

By Jessica Cyphers | From Page: MP17 | Gallery

Family serves families at El Dorado Hills Dental

By Charlotte Sanchez-Kosa | From Page: MP17 | Gallery