Monday, April 27, 2015
PLACERVILLE, CALIFORNIA
99 CENTS

Shoestring: Home of the pastrami burger and chili cheese fries

DSC_9751e

DEBBIE HARDING STANDS next to a 1957 Chevy Bel Air, owned by her and her husband, Mike in front of their business on Broadway in Placerville. Democrat photo by Shelly Thorene

By
From page SOS1 | December 31, 2012 |

Happiness is not just a destination. If one is wise, happiness is found along the journey. And that is key to the success at the Shoestring restaurant in Placerville.
Housed in a little yellow building, just feet from the pavement on Broadway, this old-fashioned burger joint evokes memories of the small town burger places of the mid-20th century.
“My dad, Richard Siegel, opened the first Shoestring in the San Fernando Valley in 1959,” said owner Debbie Harding. “When he passed, my brother took it over. He opened this one in 1989 (in Placerville) and I purchased it from him.”
The little restaurant has a rich heritage, with ties to Debbie’s uncle, who mentored the founder of the Carl’s Jr. Restaurant chain, as well as her father. To Debbie, working at the Shoestring is second nature to her. She grew up in the business.
When asked what the “Shoestring secret to success” is, Debbie said that love is at the heart of it all.
“You need to love what you do,” she said. “I love this business. I love the people who work here and the people who come here.”
One obvious key to success in the food industry is the food has to taste good. Shoestring is renowned for its chili dogs, chili cheese fries and pastrami burgers.
“We use the best possible ingredients,” Debbie said. “We don’t cut corners. And we listen to our customers. If something isn’t right, we fix it – right then and there.”
At the Shoestring, customer service takes on an additional meaning. Customers become friends. Debbie and her staff hear about weddings, births and even family funerals from Shoestring patrons.
“We get really close to our customers. This is a personal business,” she said. “We get to know our customers. We’ve seen so many over the years. They bring their children and grandchildren here. We are regarded as friends of their families.”
The Shoestring’s staff is equally important to Debbie.
“I feel they are the heart of my business,” she said. “Each one of my employees thinks of the Shoestring as their own. It’s fun to work here. We look at each other and we laugh.”
The Shoestring doesn’t have a Website. Yet, people love the little restaurant so much, it has a faithful, 21st century, five-star following on Yelp.
“People find us on Yelp all the time,” Debbie said. “They look up places to stop on their way to Apple Hill and Tahoe. We had one guy come through here recently, and he said, ‘That’s the BEST cheeseburger I’ve had in the last 20 years! I will be back.’ It makes me feel great when someone is so happy with our food.”
At the end of the day, Debbie feels that doing what you love is the key to happiness – and ultimate success – in life.
“We are a little hole-in-the-wall, but everyone loves us. We get regular calls and comments of praise,” Debbie said. “We started on a ‘shoestring,’ and we live on a shoestring, but at the end of the day, there’s not many jobs where you can get up and look forward to going to work every day.”
Shoestring is located at 1320 Broadway in Placerville. Hours are Monday through Saturday, 11 a.m. to 8 p.m. and Sunday, 11 a.m. to 7 p.m. Call 530- 622-7125.

Comments

Subscription Required

Thank you for reading the MtDemocrat.com digital edition. In order to continue reading this story please choose one of the following options.

Current Subscribers
If you are a current subscriber and wish to obtain access to MtDemocrat.com, please select the Subscriber Verification option below. If you already have a login, please select "Login" at the lower right corner of this box.

Subscriber Verification

Special Introductory Offer
For a short time we will be offering a discount to those who call us in order to obtain access to MtDemocrat.com and start your print subscription. Our customer support team will be standing by Monday through Friday, 8am to 5pm to assist you.

Call and Save! (530) 344-5000

If you are not a current subscriber and wish not to take advantage of our special introductory offer, please select the $12 monthly option below to obtain access to MtDemocrat.com and start your online subscription

Help?
  • Recent Posts

  • Enter your email address to subscribe and receive notifications of new posts by email.

  • .

    News

     
    Public input needed

    By Wendy Schultz | From Page: A1

    Heard over the back fence: Learn to skateboard

    By Bob Billingsley | From Page: B1

     
    Horse stolen, killed by truck in Rescue

    By Cole Mayer | From Page: A1

     
    7 arrested for mail theft

    By Cole Mayer | From Page: A1

    Community participation, water and marijuana topics of RCC meeting

    By Special to the Democrat | From Page: A3

     
    Small fire burns out in Golden Sierra bathroom

    By Cole Mayer | From Page: A3

    Cal Fire offers debris burning advice

    By Cal Fire | From Page: A9

     
    TRPA approves Heavenly Epic Discovery Project

    By Tahoe Regional Planning Agency | From Page: A9

    Man injured after baseball bat attack

    By Cole Mayer | From Page: A10

     
    .

    Opinion

    John Stossel: Freedom of and from religion

    By Special to the Democrat | From Page: A4

     
     
    .

    Letters

    An enviable position regarding water

    By Letters to the Editor | From Page: A5

     
    The lack of new water

    By Letters to the Editor | From Page: A5

    Shame on us

    By Letters to the Editor | From Page: A5

     
    Leave animal shelter out of it

    By Letters to the Editor | From Page: A5

    Water input/output analysis

    By Letters to the Editor | From Page: A5

     
    .

    Sports

    Nick Bonniksen no-hits Union Mine

    By Jerry Heinzer | From Page: A6

     
    Schedule: April 26-May 2, 2015

    By Democrat Staff | From Page: A6

    Jerpbak pitches Ponderosa past Oak Ridge

    By Brandon Anicich | From Page: A6

     
    Races called

    By Democrat Staff | From Page: A6

    El Dorado girls blank Warriors

    By Mike Bush | From Page: A6

     
    Trojans lose home finales

    By Mike Bush | From Page: A6 | Gallery

     
    .

    Prospecting

    Volunteers love their job

    By Pat Lakey | From Page: B1 | Gallery

     
    Mental health issues take center stage

    By Pat Lakey | From Page: B2 | Gallery

    Foothill gourmet: Saffron is the star

    By Donna Brown | From Page: B2

     
    Small steps are making a big difference

    By Pat Lakey | From Page: B2 | Gallery

    Writing coach to present Voices for Veterans workshop

    By El Dorado Arts Council | From Page: B3

     
    Shingle Springs Subaru shares the love

    By Chris Jones | From Page: B3

     
    As we were: Tahoe appointment

    By Ken Deibert | From Page: B4

    Beach Buddy Adventure wins

    By California Exposition And State Fair | From Page: B10

     
    .

    Essentials

    Correction

    By Cole Mayer | From Page: A2

     
    Crime Log: March 25-30

    By Cole Mayer | From Page: A2

    DUI Log: March 26-April 15

    By Cole Mayer | From Page: A2

     
    .

    Obituaries

    Franklin “Doug” Floyd death notice

    By Contributor | From Page: A2

     
    Robert Joseph Gatlin Jr. funeral notice

    By Contributor | From Page: A2

    John P. Simpson funeral notice

    By Contributor | From Page: A2

     
    .

    Real Estate

    .

    Comics

    TV Listings

    By Contributor | From Page: A8

     
    Speed Bump

    By Contributor | From Page: A8

    Tundra

    By Contributor | From Page: A8

     
    Horoscope, Tuesday, April 28, 2015

    By Contributor | From Page: A8

    Horoscope, Monday, April 27, 2015

    By Contributor | From Page: A8

     
    Shoe

    By Contributor | From Page: A8

    Sudoku

    By Contributor | From Page: A8

     
    Rubes

    By Contributor | From Page: A8

    New York Times Crossword

    By Contributor | From Page: A8