Secrets of Success 2013

Why buy when you can rent it from All Star

By From page SOS18 | December 30, 2013

Got a hefty project in the backyard? Planning a big party? What can you do when you need a big piece of equipment, or a lot of it — especially if it’s not something you’ll need again?

In 1962, Ted and Esther deVries asked themselves this very question and decided to create Vallejo Rent-All, a Fairfield-based rental company designed to provide contractors and homeowners with just about any piece of equipment that they might need for nearly every occasion. From this simple beginning, All Star Rents was born. Today, All Star Rents is owned and operated by the deVries’ children and operates 11 locations throughout Northern California and Nevada. Luckily for El Dorado County residents, one of those locations is right here in Placerville.

All Star Rents provides sales and rentals of quality equipment, tools, trucks and party supplies. Items range from equipment used mostly by homeowners, such as chain saws, carpet cleaners, and tables and chairs, to big tools and vehicles used by contractors. Some of these larger tools include propane, landscaping and concrete materials, as well as concrete polishing tools.

“Concrete polishing has really taken off in the last few years. Basically, it makes concrete — both new and old — look like granite on your floor,” said John Wooten, CEO of All Star Rents. “Usually you’ll see it in places like high-end grocery stores and retail establishments, but it can also be done in custom homes.”

Also unique to the Placerville location is its large line of dirt-moving equipment. Many homeowners in El Dorado County own large parcels of land and like to do their jobs themselves. For this reasons, many residents frequently rent equipment that, in other locations, is typically only rented out by contractors.

“Placerville residents tend to be more adventurous do-it-yourselfers,” said Wooten. “We see homeowners renting backhoes and excavators — things people in, say, Sacramento would turn to a contractor for — all the time. It’s pretty cool.”

To keep its equipment fresh and new, All Star Rents has a full-time fleet mechanic on site and invests a lot of money into new equipment every year. As equipment becomes outdated, it is sold and replaced to ensure that customers are always getting the best product possible. The company also provides a delivery and pick-up service for most rentals and empowers employees to make decisions regarding service in the best interest of the customer. Quality service is their No. 1 goal.

“Our customers can rely on us to give them a quality piece of equipment that will get the job done,” said Wooten. “We always try to help them accomplish their goals in the easiest way possible with minimal hassles. That’s just our way.”

In addition to the obvious financial benefits of renting equipment that may only be used once, renting has some serious environmental benefits, too. If everyone in a neighborhood rents rather than buys a piece of equipment, there is less equipment that will eventually wear out and need to be thrown away. Fewer machines also means fewer emissions and waste, and thus, less environmental impact. All in all, you really can’t go wrong.

For store hours or to make an equipment reservation, visit All Star Rents Website at or call 1-866-ALL-STAR (255-7827).

Jessica Cyphers

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