Wednesday, July 30, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Annette Hawley: ‘Not a salesperson’ is Top Achiever

LOCATION, LOCATION, LOCATION — Annette Hawley likes to show clients the beautiful Sierra landscape painting in the conference room at her office. Photo by Roberta Long

LOCATION, LOCATION, LOCATION — Annette Hawley likes to show clients the beautiful Sierra landscape painting in the conference room at her office. Photo by Roberta Long

By
From page D11 | March 09, 2012 |

“We’ve had to adapt,” said Annette Hawley, describing her 25 years as a Top Achiever and the changes she and her real estate partner, Trudy Meyer, have made.

“Two-thirds of our business is REOs or short sales now,” said Hawley. “Trudy is short sales certified and I’m REO certified.” REOs, or Real Estate Owned homes, are the result of lender foreclosures. “I’ve had to learn each bank’s system,” she said. “I like negotiating with the banks.

“Maybe it will shift this year. For equity sales, FHA loans are at .035 percent and El Dorado County qualifies for USDA loans, which have 100 percent financing,” Hawley added.

In spite of the fact that she has been a Top Achiever for 25 years, which means she has sold a minimum of $2.5 million in real estate each year, Hawley doesn’t think of herself as a salesperson. “I like people,” she said. “I am consulting, helping, building relationships. I want clients to think not that I sold them a house, but that I helped them. I love the hunt for the perfect house.”

When her husband, who was in the nuclear business, was offered a position in northern California, they moved from southern Utah to El Dorado County in 1983. When he finished working on the decommissioning of Rancho Seco, he went to work for SMUD as a supervisor at Fresh Pond.

Hawley joined Cook & Cook. At that time Cook & Cook was the largest real estate company in the area. She credits John Pierson and Barbara Cook for instilling a professional attitude toward selling homes. “They taught me to show up every day and work hard,” she said.

It wasn’t easy at first and she almost washed out. “Century 21 had real estate classes, and I took at class from Dave Welldon,” she recalled. “I had made $6,000 the first year and was discouraged. Dave urged me to give it six more months. I did, and my business started taking off.”

Hawley and Meyer have been partners for 10 years. “We are total opposites. We complement each other,” Hawley said. “I am more of a ‘go-go’ type of person. I have to have something going on all the time. Trudy is more mellow.”

She has been with Lyon in the Golden Center office, near Missouri Flat, for five years, where she concentrates on the “greater Placerville” market.

Hawley is well-known there, both as a top-selling Realtor and for serving 14 years on the Placerville Union School District Board of Trustees. Education is a strong component of her professional and community work. Her daughter, Kresta Moore, teaches second grade at Sierra School in Placerville, and daughter Natalie Schnitta works in admissions in a private school in Austin, Texas.

Hawley said she thinks home prices are beginning to stabilize and will go up gradually. “Remodels are bringing neighborhood values up. I hope we can grow a little bit.” She is looking forward to adapting to a more positive real estate market, and working directly with more sellers again.

For more information visit AnnetteandTrudy.com, or call Annette Hawley direct at 530-295-4449.

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