There are so many aspects of selling real estate that Marilyn Goff enjoys it’s hard to pick just one. Yet during her 26 years in the business, most of the reasons come back to relationships and the fact that she loves working with people. Goff said she feels most gratified doing her job when she’s helping others.
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“I love working with buyers and sellers. It’s so rewarding putting smiles on their faces,” she said. “I am passionate about assisting people as much as I can.”
The grandmother of 10 moved to El Dorado County from Denver in 1984, when her own three children were in elementary school and her husband got a job transfer to the area. Not long after, Goff became an assistant to a Realtor and she realized her career calling. By 1987 Goff earned both her insurance and real estate licenses and has been selling real estate since, joining Lyon Real Estate in Cameron Park in 2003.
Goff has consistently ranked as a top producer in the top 1 percent of agents, so she knows what it takes to be a successful agent. For her, in large part, it’s been creating her own team of professionals. “It takes a team to make sure (a client’s) property … will sell in the least amount of time, at the best price and with as little stress on them as possible,” she explained.
Known simply as “Team Goff,” the group has expanded from seven to 12 members just since last year, with Goff at the helm. Team Goff includes two listing coordinators, one transaction/short sale coordinator, one marketing assistant, two field agents and five buyers’ agents. Goff’s own family is on her team too — son-in-law Trent Andra and daughter-in-law Nicole Goff are with Marilyn every step of the way.
Marilyn Goff has seen cycles and trends come and go in the industry. Yet the biggest change she’s seen is here to stay. “The amount of technology now available has been the biggest change to date,” she said. “It’s helped our team increase the accuracy and speed of the information we get out to our buyers and sellers.”
And of the hundreds, if not thousands, of people she’s worked with, Goff cherishes the times when her team has been able to go the extra mile. Recently they assisted a family living out of the area that needed her team to keep an eye on their home. “We dropped in, turned lights on and off, coordinated service personnel,” she said. “It felt great knowing the family trusted us not only with their real estate transaction but also with the extra details. We gained their trust and we were able to give them peace of mind.”
This kind of service is something Goff takes seriously. “It’s something I strive for in every transaction,” she said. She is proud of the personal service her clients and potential clients receive. For instance, someone is always available to answer the phone from 7:30 a.m. to 7 p.m., Monday through Saturday.
Goff is a woman who raised a family while selling real estate, and the top producer is still at the top of her game in the quieter home she and her husband still share. If she could give one piece of advice to other career women it would be this: “Keep your life in balance. Your family is more important than any business venture. Business will take care of itself when you take care of your family.”
To contact Marilyn Goff and her team in Cameron Park call 530-672-4530 or visit MarilynGoff.com.