Since 1990 Connie Barnes has had a successful career selling real estate, but it wasn’t until the economic crisis hit in 2008 that it became apparent that the business she loved was about to be turned upside down — her job was about to become much more challenging.
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Barnes, 51, started 2009 by partnering with her husband Jim, 55, a former corporate marketing executive, and began to lay out the strategy and groundwork for a brand new real estate business that would address the needs of a radically altered real estate market.
Hundreds of hours of additional training would be required to address a rapidly increasing distressed property segment. Traditional real estate marketing methods were no longer sufficient because now sellers would need to compete for buyers. A more sophisticated approach to marketing would be required to help sellers get the best possible price for their homes.
Sales transactions were becoming painfully complex thanks to a chaotic real estate environment. This additional intensity of work must never compromise the high level of customer service Connie has always been known for.
“Our approach was to find the niches where we could be the best” said Connie about their planning process. “We joined RE/MAX in 2009 because RE/MAX is the leading real estate brand in the world. The RE/MAX brand exudes success and that was exactly what we were looking for especially at a time when doom and gloom were hovering over the real estate industry. We also knew that our Agency Caliber Marketing would set us apart from the competition and give our listing clients every advantage in order to get their home sold for the best price possible.”
Jim added, “I was confident that we could break new ground in real estate marketing at the local level. The only listings that really stood out to me were a few of the very high-end properties where the agent made a significant investment in professional photography and collateral marketing support. If we could extend that same level of professional presentation to the mass market, we would be able to achieve a much higher success rate for our clients. In addition, we committed ourselves to having the No. 1 local real estate website in El Dorado Hills. The vast majority of homebuyers consult the Internet before they buy these days and we wanted to have a highly visible presence locally.”
Connie continued, “I have always been committed to over delivering on service to my clients. All the best marketing in the world will not overcome sub par customer service. That’s why I brought on my long-term associate Kim Billings, who worked with me, side-by-side, for over eight years when I managed subdivisions for Woodside Homes and Serrano’s Parker Development Company. Later I was ecstatic to have Callie Mirsky join our team. Callie was widely known as the super-star escrow, office manager for a small local brokerage. Each one of these ladies are extraordinarily talented, team oriented and are unselfishly hard working with unlimited energy.
“When Callie and Kim aren’t helping me with my listings, they are busy selling homes to clients from all over country,” Connie continued. “Together we all work as a team delivering superior customer service to all clients and affiliate professionals including asset managers, title and loan officers as well as other real estate professionals.”
Connie has emerged from the economic meltdown as the No. 1, top selling Realtor in El Dorado Hills with more total MLS reported sales than any other Realtor since 2009. With double-digit year over year sales increases, Connie is currently ranked No. 6 out of 6,000 MLS agents in reported sales volume in the Sacramento tri-county area.
Connie also earned RE/MAX International’s Hall Of Fame Award after just two years with the company.