Monday, July 28, 2014
PLACERVILLE, CALIFORNIA
99 CENTS

Lean in for Shari Merle’s sound financial advice

By
From page WIB17 | January 31, 2014 |

PAT_5146

Certified Financial Planner Shari Merle helps her clients find peace of mind. Democrat photo by Pat Dollins

After 27 years in the business, Shari Merle never tires of her job as a certified financial planner. The branch manager of LPL Financial in El Dorado Hills says educating clients about the importance of understanding their financial situations and saving for retirement is what makes her tick, especially when it comes to women.

Merle is concerned for the countless women she sees who don’t plan for their financial futures. “Women outlive men, yet I see so many who completely rely on their husbands when it comes to financial decisions and haven’t a clue what to do when they need to take over,” she said. “Why is it men don’t think someone else will take care of their retirement planning?”

Merle frequently shares her expertise at workshops and lectures for organizations including colleges, hospitals, state and federal government agencies, credit unions and investment clubs.

A graduate of Sacramento State University, Merle has completed professional financial programs, advanced courses and rigorous examinations to earn her credentials of certified financial planner, licensed stock broker, investment advisor representative, life and disability insurance agent and registered principal. She said her knowledge in these areas allows her to offer a full range of products and services to individuals and businesses, which simplifies the financial planning process for them. Merle is also a registered investment advisor and member of FINRA/SIPC.

Merle’s son Stephen is also a certified financial planner and joined her team in 2007, but don’t expect Shari hand over the reins any time soon. “We make a good team,” she said. “But I have no intention of retiring. It seems people that think the most of retirement want to get out of what they’re doing, but I love what I do and making a difference in people’s lives.”

Shari actively works with her clients and values referrals. “If I needed an attorney I wouldn’t pick one out of the yellow pages; I’d want a friend’s recommendation,” she said. “In my field people can be taken advantage of, so people really need to do their research and know who they’re hiring.”

She recommends the free search tool finra.org to find qualified investment advisors in the area.

Potential clients may expect to sit down with Shari and Stephen for a free one-hour consultation. “We’re looking to build a lifetime relationship and not just complete a transaction,” she said. “Anyone can invest for you but we see this as a relationship.”

Shari admits the more years in her industry the better. “There’s a lot to say about experience,” she said. “If you had $1 million would you want to roll it over with someone with more or less experience?”

She also believes “going with her gut” has paid off. The secret to her success is simple: “If you do what’s right for the client you can’t help but be successful.”

LPL Financial, the largest independent broker/dealer in the country, is an independent firm, which does not market its own products or use proprietary accounts. Instead Merle’s focus is in finding investments that match her clients’ needs and preferences. She credits her LPL branch’s outstanding team, including son, Stephen, and operations manager Sandie Thomson.

LPL Financial is located at 981 Governor Drive, Suite 101, in El Dorado Hills. Call 916-933-2117 to schedule a consultation.

Comments

comments

.

News

 
County’s chief lawyer: No Brown Act violation

By Chris Daley | From Page: A1

General Plan workshop today

By Chris Daley | From Page: A1

 
Two growth control initiatives get green light

By Dawn Hodson | From Page: A1

Sand Fire burns more than 4,000 acres

By Dawn Hodson | From Page: A1, 2 Comments | Gallery

 
Fatal accident in Camino

By Cole Mayer | From Page: A1 | Gallery

Agricultural Crop and Livestock Report released

By Ross Branch | From Page: A3

 
35 people displaced in Tahoe hotel fire

By Tahoe Tribune | From Page: A3 | Gallery

.

Opinion

The balancing act: Toxic waste spreads

By Larry Weitzman | From Page: A4, 2 Comments

 
Bee-ing silly

By Mountain Democrat | From Page: A4, 1 Comment

 
.

Letters

Letter to Speaker of the House

By Letters to the Editor | From Page: A5, 2 Comments

 
GDPUD misinformation

By Letters to the Editor | From Page: A5

At the crossroads

By Letters to the Editor | From Page: A5, 1 Comment

 
Want more water?

By Letters to the Editor | From Page: A5, 1 Comment

Refugee crisis

By Letters to the Editor | From Page: A5, 1 Comment

 
.

Sports

Camp experience is ‘priceless’

By Mike Bush | From Page: A6 | Gallery

 
Speedway races cancelled

By Democrat Staff | From Page: A6

El Dorado doubles up on Pro Players

By Mike Bush | From Page: A6 | Gallery

 
Under the Scoreboard: July 26, 2014

By Democrat Staff | From Page: A6

Schedule: July 28 – Aug. 2, 2014

By Democrat Staff | From Page: A6

 
Roundup: July 26, 2014

By Democrat Staff | From Page: A6

Local spiker shines

By Democrat Staff | From Page: A7

 
Sports Scene: July 26, 2014

By Democrat Staff | From Page: A7

.

Prospecting

A beautiful day at Wakamatsu Tea and Silk Colony Farm

By Cathy Barsotti | From Page: B1 | Gallery

 
Foothill gourmet: Things get corny

By Donna Brown | From Page: B2

Bipolar Insights: From point A to point B

By Marcia Rose | From Page: B2

 
Cool time at Cowboys and Cornbread

By Democrat Staff | From Page: B2 | Gallery

As we were: Recreation district grows

By Ken Deibert | From Page: B4

 
Cantare names new director

By Cantare Chorale | From Page: B10

 
After 5 Club to meet

By Senior Day | From Page: B10

.

Essentials

Divorces

By Charlotte Sanchez-Kosa | From Page: A2Comments are off for this post

 
DUI Log: June 25-July 9

By Cole Mayer | From Page: A2

Crime Log: July 14-16

By Cole Mayer | From Page: A2

 
.

Obituaries

.

Real Estate

.

Comics

Rubes

By Contributor | From Page: A8

 
New York Times Crossword

By Contributor | From Page: A8

TV Listings

By Contributor | From Page: A8

 
Speed Bump

By Contributor | From Page: A8

American Profile Crossword

By Contributor | From Page: A8

 
Tundra

By Contributor | From Page: A8

Horoscope, Tuesday, July 29, 2014

By Contributor | From Page: A8

 
Horoscope, Monday, July 28, 2014

By Contributor | From Page: A8

Shoe

By Contributor | From Page: A8

 
Sudoku

By Contributor | From Page: A8