Wednesday, April 16, 2014

Michelle Clark promotes a healthy lifestyle


In Shape Vice President of Marketing Michelle Clark dips her toe in the Shingle Springs facility’s pool. She said her company creates a great environemnt for its female employees. Courtesy photo

Working for a company named In-Shape might make a lot of women self-conscious, but not Michelle Clark.

“Ten years in the fitness industry has taught me that everyone defines being ‘in shape’ a little differently,” Clark said. “Our company mission is to help members have fun and live an ‘In-Shape Lifestyle,’ not to push a bodybuilding image or otherwise make folks feel pressure.”

In-Shape may not be about hard bodies, but the Stockton-based company has definitely seen its share of growth in recent years. A Shingle Springs location joined the In-Shape network of 70 clubs in October 2012, expanding its coverage area into El Dorado County where Clark believes opportunities abound.

“We’re investing over $1million into our Shingle Springs location to make it the best healthy living destination in the area hands-down,” she explained. “We want it to shine as the best family friendly fitness and activity center in our company.”

Clark joined the rapidly expanding health club chain in 2008 after relocating to northern California from Dallas, Texas. A native of Los Angeles, she missed the laid-back California culture and closeness with family and friends. “I was engaged to be married and chose to move back to California. One of the best decisions I’ve ever made.”

As In-Shape’s vice president of Marketing, Clark oversees company promotions, advertising, events, public relations, member communications, website and digital marketing, as well as overall brand identity. Her team supports all 70 locations statewide, and their efforts have helped the health club chain more than double in size in the last five years.

“I’m enormously proud to work for a company that is so pro-woman,” she said. “Not only do we employ women in all areas of our clubs and corporate office, we create environments for women to feel good and focus on themselves.”

In-Shape clubs typically include kids clubs that provide affordable coverage while parents get some time to themselves. The Shingle Springs location also has pools, basketball, racquet sports and other activities that help families spend time together.  “We’re part of making people’s lives better, and I love that I get to focus on that every day at work,” Clark said.

Clark’s schedule is a juggling act typical of a wife and working mom, so she often tries to combine work and personal; she can be seen swimming with her 4-year-old son at In-Shape most Sundays, and she often asks her husband’s advice on work projects to keep him involved in that part of her life. “Everyone is always trying to get fit, stay fit, lose weight, or look better,” she said, “so it’s a business everyone can relate to. My husband loves troubleshooting my work challenges!”

As the company spokesperson, she is always on call for media interviews or coordination of club visits. And her team is never surprised by late night e-mails with thoughts for the next day. “I respect people’s personal time as I do my own, and I almost never call or text my team about work after hours,” she said. “However, I never hesitate to send an e-mail for the next morning.  Business is 24/7 these days, and we can always do more for our members and our clubs.  The ideas never stop.”

Special to the Democrat


Discussion | No comments



EDH Fire Dept. annexing Latrobe

By Noel Stack | From Page: A1

Motorcycle fatality in Greenwood

By Cole Mayer | From Page: A1

Greenwood School being restored

By Rebecca Murphy | From Page: A1 | Gallery

Cal Fire increasing staffing, hiring

By Cal Fire | From Page: B1

EID restricts watering days

By Michael Raffety | From Page: A1, 9 Comments

Lover’s Leap fall injures man

By Tahoe Tribune | From Page: A1

Tea Party meeting April 17

By Tea Party Patriots Of El Dorado Hills | From Page: A3

Town Hall Meeting on Underage Drinking May 1

By El Dorado Hills Community Vision Coalition | From Page: A6

Floating body not a body

By Cole Mayer | From Page: A7

Old mill a goner

By Dawn Hodson | From Page: A11, 2 Comments | Gallery



My turn: A fair California flat income tax

By Mark Belden | From Page: A4

DA Pierson has been outstanding

By Mountain Democrat | From Page: A4, 4 Comments



A great big thanks

By Letters to the Editor | From Page: A5

Murder? Suicide?

By Letters to the Editor | From Page: A5, 1 Comment

‘Drive Clean’

By Letters to the Editor | From Page: A5

Middle class getting poorer?

By Letters to the Editor | From Page: A5

Real estate lies

By Letters to the Editor | From Page: A5, 1 Comment



Outside with Charlie: Switch gear

By Charlie Ferris | From Page: A8

Ponderosa volleyball is a family affair

By Jerry Heinzer | From Page: A8 | Gallery

Aussie team makes visit

By Special to the Democrat | From Page: A8

Griz have challenging day

By Mike Bush | From Page: A8 | Gallery

Roundup: April 15, 2014

By Democrat Staff | From Page: A9 | Gallery



At a glance: Take aim on fun

By Mimi Escabar | From Page: B2

Men to walk a mile in her shoes

By Center For Violence-Free Relationships | From Page: B2 | Gallery

Runners stampede for Sugarloaf scholarships

By El Dorado County Office of Education | From Page: B2 | Gallery

Team works to fight disease

By Placerville Kiwanis | From Page: B3

COOL School is accepting applications

By Rescue Union | From Page: B4

Band of Miwoks fund mission

By Shingle Springs Band Of Miwok Indians | From Page: B12



Crime Log: March 25-27

By Cole Mayer | From Page: A2

Weather stats 4-15-14

By Michael Raffety | From Page: A2



Ronald Russell Rohrer

By Contributor | From Page: A2

Numa Edward “Ed” Roberts

By Contributor | From Page: A2


Real Estate




By Contributor | From Page: A10


By Contributor | From Page: A10

New York Times Crossword

By Contributor | From Page: A10


By Contributor | From Page: A10

Horoscope, Thursday, April 17, 2014

By Contributor | From Page: A10

Horoscope, Wednesday, April 16, 2014

By Contributor | From Page: A10

TV Listings

By Contributor | From Page: A10


By Contributor | From Page: A10

Flying McCoys

By Contributor | From Page: A10

Speed Bump

By Contributor | From Page: A10

Working It Out

By Contributor | From Page: A10