Speedway changes title sponsor

By From page A10 | January 03, 2014

Placerville Speedway is proud to announce that the new Jackson Rancheria Casino Resort has officially signed with Placerville Speedway to become the premier sponsor for the exciting season ahead at the 46 year-old speedway located on the El Dorado County Fairgrounds in Placerville.

“We at Jackson Rancheria Casino Resort are excited to begin a new partnership with the Placerville Speedway,” said Jose Cortez, Marketing Director for Jackson Rancheria Caisno Resort. “We are very excited to get in front of these race fans who are very loyal to this sport, in an effort to gain their loyalty to our property.”

The Casino Resort is located in nearby Amador County and draws many travelers from El Dorado County annually. The facility includes a 257,000 square foot casino, a newly remodeled first class hotel on site and five different fine restaurants as well as entertainment venues, ballroom and conference facilities, on site RV park and more.

The new title sponsor will have a presence at various events throughout the racing season, providing outreach and giveaways to spectators and competitors. The partnership is ideal for Jackson Rancheria Casino Resort as well as Placerville Speeedway, which draws many fans from the south end of El Dorado County and Amador County.

“We are a short ride from Placerville and feel it is a perfect way to bring greater awareness of our Property to the folks who love to attend the races held at the Placerville Speedway at the El Dorado County Faigrounds,” added Cortez.

The 2014 racing season at Placerville Speedway is set to begin in April. The official schedule of events is being finalized and due to be released this week. Additionally, the annual awards dinner for the top drivers and teams in the 2013 racing season is scheduled for Saturday, January 18, 2014 at the Placerville American Legion Legion Hall. Tickets are only sold in advance for $20 and can be purchased by calling the track office at 916-783-3478 prior to January 10.

Jackson Rancheria Casino Resort will be joined this season at Placerville Speedway by several returning associate sponsors. Among the longtime returning sponsors will be Hoosier Racing Tires and Coors Light. The Mountain Democrat Newspaper and Life Newspapers Group has generously increased their partnership for 2014 with marketing outreach throughout El Dorado County, including El Dorado Hills. Riebes Auto Parts is planning to return with sponsorship of the weekly Kids Dash once again.

ADCO Driveline and Exhaust has announced they will return as the official fast time sponsor for their second straight season. Additionally, look for local support from Thompson’s Auto Centers, Arnold’s For Awards, The Paint Spot and more to come.


Bill Sullivan

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